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U.S. Cellular Offering Curated App Selections from Amazon

May 22, 2012, 11:20 AM by Eric M. Zeman

U.S. Cellular today announced that its customers now have access to a customized application menu within the Amazon Appstore for Android. The customized menu, which is only available to U.S. Cellular customers, offers a selection of applications that have been suggested and/or approved by U.S. Cellular for its Android smartphones. U.S. Cellular says the new feature provides users with easy access to applications across a variety of categories including games, business tools, and social media. U.S. Cellular has preloaded the Amazon Appstore for Android (in addition to other Amazon mobile services) onto a number of its devices.

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Tofuchong

May 22, 2012, 1:34 PM

Wow, great

Great, more useless software. A curated list of apps? Pre-loading the amazon app store onto the device ? Providing a listing of apps by category?

Now, i'm not 100% sure, but shouldn't the Google Play store be good enough for this? Or is this one of those things that US cellular offers becuase they think their users are incompotent / geriatric and don't even know what they themselves want ?

Android means customization to it's fullest, or it's supposed to. Whats the use of that if I don't even have a choice when it comes to this crap ? I want additional discounts on devices becuase of the bloatware, this is free advertising these companies are getting. I dont like it.

Kenzin

Whereas I do see your point, I don't think USCC's motivations were monetary.

They tend to be, from my experience, a company that prides itself on customer service / support. If they can say "Hey customer, here is a list of applications that we have...
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