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Apple Changes Position, Will Allow Streaming Games in App Store

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Jan 25, 2024, 1:42 PM   by Rich Brome

Apple is changing its App Store rules to allow game-streaming services as well as "mini-apps, mini-games, chatbots, and plug-ins" in iOS apps. "Developers can now submit a single app with the capability to stream all of the games offered in their catalog." Apple previously prohibited this type of app, requiring a whole separate app to be submitted for each game. Apple will still apply all of its other App Store rules to all experiences available from within the app. Such apps will need to carry the age rating of the highest age-rated content available within that app, so a single game rated 17+/Mature available could cause a whole game platform to be rated 17+, for example. The changes will also permit scenarios such as one app that offers individual chatbot subscriptions via Apple's in-app purchase mechanism. Apple also promises to "provide enhanced discovery opportunities" for these new experiences within apps.


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