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LG Increases Brand Visibility

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Oct 8, 2002, 12:30 PM   by (staff)

LG Mobile Phones has taken another step forward in its branding campaign by entering into a co-branding agreement with Verizon Wireless. LG will now have its name and logo on all handsets produced for Verizon Wireless. The co-branding began with the recent launch of VX10 phone. Previous LG models for Verizon Wireless only featured the Verizon logo. LG took a similar step with Sprint PCS in January with the release of the LG 5250.

source: LG


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