Cingular will in fact be renamed AT&T Wireless.
ridavid81 said:
I dont see what a Orange X has to do with anything.... good bye Cingular. we will remember that silly name in the history books.
it's not an X, his name is Jack!!!
They are thinking of this on a global level
where the AT&T name is well better known
than Cingular.
If we changed the name to AT&T, we could have AT&T stores that had everything bundled so the customer could do all of thier business with us. It would be a little confusing if we had our broadband and landline stuff called AT&T, and then our wireless called Cingular. Makes more sense to change.
A lot of people won't like it at first, but I say F them because this is a VERY smart business move. If you got a problem with it, go somewhere else. 50 some odd million people are going to have better service than you.
and as is, bundling with either att or bst is a pain because of the different billing systems... so are they going to have just one billing system for all pro...
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also, every advertising agency in the country is blasting at&t for killing the name... it will be the end of the cingular reighn at the top...
I guarantee you if a national brand recogntion poll was taken...AT&T would easily rank in the top three.
One of the most valuable things to SBC when they made the decision to buyout AT&T was the name. It's been a household name for 120 years! You can't beat that.
To SBC (now AT&T as we all know), the AT&T name and logo were worth $16 billion alone.
People know and trust the AT&T name, despite whatever problems they may have seen in the past. Although the Cingular brand has been continuously growing in strength, there is still a wide group of people that have no idea what Cingular is. Afterall, its only been around for (almost) six years. How can a brand like that compete with one of...
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"They (at&t) have spent a lot of money re branding to pretty much the same logo and a lot of little letters..." as quoted from a wireless vp from a competing company...
In fact, there are stil markets out there that Cingular doesn't cover, and I' m pretty sure that people in those markets are not necessarily going to know what Cingular is.
I could ask my sister (who is oblivious to the wireless industry, other than knowing that she uses a Cigular phone) what Alltell is, and she would have no idea. Now Alltell is a regional carrier, but its on the larger side of that category. Likely the reason she would have no idea about Alltell is because they do not serve the market.
So no, I rea...
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And I'm still telling you...Cingular does not have 100% brand recognition. Perhaps they are close...but they aren't there.
Cingular, when they renames the company, wanted to be called "Singular," the single company you will want to use, and you are being treated like their singular customer. When making a website, they wanted a name that hadn't been used, and www.singular.com was already taken, so the corporate braniacs decided to put a "C" instead of an "S" shifting focus to the "c" meaning "Customer"... "Singular Customer" = Cingular!
At any rate, I am glad that it's being changed to AT&T Wireless also. Like many have said, it's a trusted brand.
Every time I think of ATT the first thing that comes to mind is my dad smacking the dinner table (while reading a bill) and cursing like a sailor for all the long distance hidden charges and s#$%... đ I was like 7-9 yrs old... I guess I'm traumatized! đ
alejandro said:
Don't worry, if it does go through they will change their name back 6 months later, realizing their mistake after complaints and then make it worse by changing back.
OH NO!!!!! đ˛ đ˛ đ˛
I will like: Hello! How are you? welcome to my store. I think we are Cingular today. *turns around and asks someone in the back* Are we cingular today? *someone in the back answers* No, today we are ATT!!!!
Anyway, how can I help you?
*customer walks out of the store* đĄ đĄ
Anxiovert said:alejandro said:
Don't worry, if it does go through they will change their name back 6 months later, realizing their mistake after complaints and then make it worse by changing back.
OH NO!!!!! đ˛ đ˛ đ˛
I will like: Hello! How are you? welcome to my store. I think we are Cingular today. *turns around and asks someone in the back* Are we cingular today? *someone in the back answers* No, today we are ATT!!!!
Anyway, how can I help you?
*customer walks out of the store* đĄ đĄ
What kind of message does this send to former AT&T customers that were migrated to Cingular? They went from AT&T to Cingular and then back to AT&T. That's confusing as hell. ...
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Advertising experts say the move could bring heavy marketing costs, as much as $500 million each year for several years, the report said.
How much money has and is going to be wasted with Cingular just on re-branding and advertising... again?
If I was a customer, I'd be pissed just on how much money has been wasted already on branding and advertising versus improving customer service and network reliability.
I can hear the new campaign now:
'Join Cingular, pay for our mistakes by making them yours'
I'm still waiting on the next un-testable, un-provable boastings from any of the Teir 1 carriers... VZW has the largest network, Cingy has the least dropped calls. This one test is from JD Powers, this one is from Telephia.
Although I am glad that AT&T Wireless name will be coming back. Death to Cingular, long live AT&T Wireless (Until they get bought out again...muahahahahahhaaaaa!!!!)
But I love my Cingular! .... I mean.... I love my AT&T Wireless! đ¤Ŗ
This is the best move Bellsouth and AT&T will ever make!
Although I think that $500 milliion is a TON of money to spend on advertising a name that we killed off and are bringing back from the dead, it's money that is still going to be spent in advertising. If anything, I feel that changing the name will bring opportunities to change other things in the company for consumers: better rate plans, better text messaging plans, offering insurance on EVERY PHONE, etc. (not saying that this is going to happen... hell if I know).
If rebranding and advertising the "new" old name gives this company the opportunity to prove itself as a forerunner in wireless serv...
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Just remember...one company with one unified brand for all of its services is a huge money maker.
Every time you see a commercial for AT&T landline service, you'll think of wireless too. Every time you see a commercial for AT&T DSL, you'll think of landline as well. Every time you see a commercial for AT&T wireless, you'll think of all of the other services that AT&T has to offer.
Heck, they can even "bundle" their commercials together and market all services in one simple advertisement.
It's a win-win situation for advertising in every component of the AT&T company.
Now, if they keep all the systems in place thats one thing, but if they start coming out with all kinds of new systems again, the reps are gonna be even more burnt out (if thats even possible), and if they even DARE to cut hourly pay for new reps and commissions, bonuses, etc, then Verizon is sure to catch up mighty quick.
What a CIRCUS! Glad I got out...
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