Fewest Dropped Calls Scam
A new national advertising campaign from Cingular claims the company has the fewest dropped calls of any wireless carrier. The company is offering little backup for its claim, which runs counter to other studies and the advertising of competitors. Sprint says "No one has a more powerful network in Boston," and Verizon calls itself "America's most reliable wireless." Who's telling the truth?
By Bruce Mohl, Globe Staff | April 23, 2006
Cingular Wireless is running ads everywhere saying it has the fewest dropped calls of any cellular phone carrier, but what's missing from the massive campaign is evidence to back up the claim
In its print, TV, radio, and billboard ads, Cingular says ''the leading independent research company " concluded Cin...
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By Bruce Mohl, Globe Staff | April 23, 2006
Cingular Wireless is running ads everywhere saying it has the fewest dropped calls of any cellular phone carrier, but what's missing from the massive campaign is evidence to back up the claim
In its print, TV, radio, and billboard ads, Cingular says ''the leading independent research company " concluded Cin...
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KrazyJoe said:
no kidding, talk about annoying and borderline childish.
Nothing will ever be as annoying as "Can you hear me now?" I had to listen to that $@^$# for more than 3 years. Even movies (Scary Movie) picked up on it. 🙄
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Why is everyone keeps talking about this article, knocking Cingular, but fails to mention the following?
"Both Verizon and Sprint have their own credibility issues. Sprint doesn't offer any backup in its ads for its claim that it has the most powerful network in Boston. A spokesman said the claim refers to the wide variety of services Sprint can offer.
Verizon bases its reliability claims on its own testing, supposedly available at its website. But a detailed breakdown of the tests isn't provided, there's no information on Boston, and what little is available on four other markets dates to 2003."
Get over it already.
"Both Verizon and Sprint have their own credibility issues. Sprint doesn't offer any backup in its ads for its claim that it has the most powerful network in Boston. A spokesman said the claim refers to the wide variety of services Sprint can offer.
Verizon bases its reliability claims on its own testing, supposedly available at its website. But a detailed breakdown of the tests isn't provided, there's no information on Boston, and what little is available on four other markets dates to 2003."
Get over it already.
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thickjake said:
Why is everyone keeps talking about this article, knocking Cingular, but fails to mention the following?
"Both Verizon and Sprint have their own credibility issues. Sprint doesn't offer any backup in its ads for its claim that it has the most powerful network in Boston. A spokesman said the claim refers to the wide variety of services Sprint can offer.
Verizon bases its reliability claims on its own testing, supposedly available at its website. But a detailed breakdown of the tests isn't provided, there's no information on Boston, and what little is available on four other markets dates to 2003."
Get over it already.
Verizon's claim is backed up by JD power and associates and Con...
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JD Power and Consumer Reports are based on consumer opinion and feedback, not instrumented drive testing. The results from both opinion polls took place prior to our network integration having been completed. Now that more markets are fully integrated, now that we have more cellsites, more radios, backup generators, better capacity and a serious commitment of revenue and resources, our network reliability has seen tremendous improvements. That we have overtaken Verizon in some markets - not all - is not surprising at all. They still hold an edge in many areas, and you know what, even if we have the most reliable network in Boston or San Francisco or whatever, we'll still have dead spots. So will anybody else. We're talking about radio waves ...
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lol... ok get this, if all ur friends use a product and live by it and recommend it to you.. are you going to take their advice or the advice of some company you've never heard of. hrmm? I think the best "test man" are the cell phone customers themselves.. customers are ALL OVER the place, in places that these 3rd party companies never go. See it's word of mouth, that's what makes a company MOST reliable. You can run around the globe with your inspectroprods and your meters testing everyones network. When it comes down to it, it's about customer satisfaction and word of mouth. So, you can talk the talk cingular, but can you walk the walk? I'm excited to see what happens this year when Consumer Reports comes out. Now, I'll say this.. Cingula...
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