Was the Sprint Nextel merger a failure?
I have posed a similar question elsewhere, but I do believe this is the correct forum in which to post it despite the fact that I am neither a Sprint customer nor employee. I never understood Sprint's takeover of Nextel. It made me scratch my head in puzzlement at the time, because CDMA and IDEN had little in common and more importantly, because Sprint and Nextel customers were so dissimilar. Add to this that each company's footprint appeared to be in the same areas and it just did not make a lot of sense, in my opinion. In retrospect, I believe Sprint would have been better served acquiring Alltel (if such a thing were at all possible). All the money spent settling lawsuits from Sprint's affiliates and Nextel Partners (and ultimately s...
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Nextel's ARPU pre-merge was stellar. All metrics (ARPU, churn, etc) were stellar...
SPCS has always had a problem w/ marketing. You can't take two completely incompatible technologies and spout off about possible synergies that can be realized in the near future. Because of this poor (or back-firing) marketing I don't think they have any customers on the Nextel side. I think they all hopped over to VZW... That was a kinda' crappy portfolio. I mean, the was Sprint's intention was to create one hell of a great business portfolio. "We's gots the Nextel phones, we gots the Sprint phones, we gotsome high-speed this and that"... Spinning off land-line was a mistake because that ended up being the only segment to make money when SPCS ...
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SPCS has always had a problem w/ marketing. You can't take two completely incompatible technologies and spout off about possible synergies that can be realized in the near future. Because of this poor (or back-firing) marketing I don't think they have any customers on the Nextel side. I think they all hopped over to VZW... That was a kinda' crappy portfolio. I mean, the was Sprint's intention was to create one hell of a great business portfolio. "We's gots the Nextel phones, we gots the Sprint phones, we gotsome high-speed this and that"... Spinning off land-line was a mistake because that ended up being the only segment to make money when SPCS ...
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"We's gots the Nextel phones, we gots the Sprint phones, we gotsome high-speed this and that".
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Completely agreed. I have thought about this many times when, as a salesperson people ask me about the benefits of the merger. The real truth is...you get mobile to mobile with a few more people...most of whom are moving on somewhere else because the Nextel call quality is going to hell. Alltel would have been a great move, TRULY GREAT. But Sprint's higher-ups tried a risky move, and with great risk can come great failure. Right now, while I wouldn't call it complete, it is certainly not closer to a success.
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Those same higher ups think that all they need is a new ad agency. Nice.
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Azeron said:...
I have posed a similar question elsewhere, but I do believe this is the correct forum in which to post it despite the fact that I am neither a Sprint customer nor employee. I never understood Sprint's takeover of Nextel. It made me scratch my head in puzzlement at the time, because CDMA and IDEN had little in common and more importantly, because Sprint and Nextel customers were so dissimilar. Add to this that each company's footprint appeared to be in the same areas and it just did not make a lot of sense, in my opinion. In retrospect, I believe Sprint would have been better served acquiring Alltel (if such a thing were at all possible). All the money spent settling lawsuits from Sprint's affiliates and
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Sometimes the benefit of a merger comes years down the line. THe biggest benefit Sprint got from the merger is the licenses that they got.
Nextel was going to run into capacity issues anyway and Boost just pushed them over the edge. Nextel was about to begin a migration to CDMA anyway. Sprint got a lot of bandwidth and technology out of the deal. The only way to see if it was a mistake is to wait and see.
Nextel was going to run into capacity issues anyway and Boost just pushed them over the edge. Nextel was about to begin a migration to CDMA anyway. Sprint got a lot of bandwidth and technology out of the deal. The only way to see if it was a mistake is to wait and see.
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I see what you are saying, but they have had so many more problems. When Cingular agreed to buy AT&T Wireless they had some issues, but they were minor. Cingular and AT&T Wireless were identical twins as far as technology goes: They both had recently migrated from TDMA to GSM, they both had analog, and they both used the same frequencies. Sprint and Nextel do not have this similarity. It has been over a year since they merged and they keep sliding back. They have no real market campaign. Thier ads are drowned out by Cingular and Verizon's mass media blitz. And Sprint is laying off 5000 employees. No other carrier is doing that, not even T-Mobile, shoot not even U.S. Cellular and they combined have far less customers than Sprint.
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The 5000 employee thing was getting rid of some excess fat, namely people who were holding the same positions with different companies before the merger. The main thing which concerns me is the already stated horrendous management. Sprint has a lot of good to it, but others in this thread have been correct, the mismanagement outweighs everything else. I am not a Cingular fan, but rollover may be the most ingenious plan ever, and they are now getting the really hot phones first. That used to be Sprint's forte. Now, even when we get one (i.e. Sanyo M1), it is not marketed very well. *sigh* I love my Sprint, I do, have been a customer for 10 years and have very few qualms. I am hoping Sprint can dig its way out, but it is looking pretty ...
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With such a difficult merger you are bound to make many people question management. We know that much of the company resources must go into the network and the integration of two companies that were going in different directions. They also have an obligation to the Government as part of the terms of the merger to build out 4G on some of their bandwidth. The fact is no carrier has ever tried to do this so no one knows what to expect or what should be done. This is something time alone will tell.
A few questions to ask before making hasty judgments:
* Is the CDMA network still healthy?
* Is Sprint rolling EVDO and REV A out to more markets?
* Is there still some subscriber growth?
If the answer is yes to these then the company has a ...
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A few questions to ask before making hasty judgments:
* Is the CDMA network still healthy?
* Is Sprint rolling EVDO and REV A out to more markets?
* Is there still some subscriber growth?
If the answer is yes to these then the company has a ...
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he crimnal yo, mad dawg stealin and makin yall bow to da man aiight
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