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"Sprint could bring back Nextel brand to lure business customers"

cellphonesaretools

Jan 2, 2014, 1:17 PM
May be hype, but if it's true this is an unexpected twist of the knife that killed Nextel:

http://www.fiercewireless.com/story/report-sprint-co ... »
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gloopey1

Jan 2, 2014, 9:47 PM
Didn't take Softbank long to figure out Sprint's branding issues. Sprint tanked in Consumer Reports latest poll while their MVNOs fared well.

Too many brand names!
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cellphonesaretools

Jan 3, 2014, 1:20 PM
gloopey1 said:
Didn't take Softbank long to figure out Sprint's branding issues. Sprint tanked in Consumer Reports latest poll while their MVNOs fared well.

Too many brand names!


I agree, via all of the acquisitions they have too many brand names floating around and should tidy up a bit.

It's true that pre-Sprint, Nextel had the highest proportion of business & government customers, but Nextel was synonymous with bulletproof PTT and comparatively secure transmission, not data. So I still don't get why they would be considering slapping the Nextel brand name on a business-oriented high-speed-data service with no mention of PTT (and zero marketing of even their CDMA-based PTT since killing off Nextel...
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gloopey1

Jan 4, 2014, 3:16 PM
cellphonesaretools said:


I agree, via all of the acquisitions they have too many brand names floating around and should tidy up a bit.

It's true that pre-Sprint, Nextel had the highest proportion of business & government customers, but Nextel was synonymous with bulletproof PTT and comparatively secure transmission, not data. So I still don't get why they would be considering slapping the Nextel brand name on a business-oriented high-speed-data service with no mention of PTT (and zero marketing of even their CDMA-based PTT since killing off Nextel).

I believe all that will be included as well, although no mention of it in the article. I predict the Sprint name goes away completely in the future.

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