FCC Pulls Back On Free Broadband Auction
oh dear oh dear
If this actually fruits into a real sale, i smell another freeinternet.com / netzero.com and subsequent failure of said business model.
I wonder if any of those domains are for sale? 🤣 someone could get a head start already.
hilarious. and for the very bright ones who feel compelled to point out the success of google as a free service, i'd like to suggest that wireless users generally avoid ad-based content like it's the plague. oh wait that would be most consumers. and google really is a little (a lot!) different than good old broadcast television and FM radio, both of which make money mostly from advertising revenue. for example, companies pay google to place their info in the top results of a search for xyz. hence, people are not putting up with advertising to use the product, like television.
My guess is that year or so into it, they would say the idea isn't profitable and sell out to a company they had chosen even before the auction.
but the point is that this model of free internet service doesn't work for for-profit companies. again, look at all the municipal wi-fi systems that are being shut down. the only free internet offerings that work are for comapnies like Panera Bread where the customers use the wifi and buy coffee or something. but the customer has to come into their store to use it.
But it's actually not free, as Panera Bread absorbs the cost of the internet. It's free to Panera's consumer, but it's not free to Panera.
It still can be done, but it would probably fail. Advertising is a big business so if you can attach it to many business models you will do well.
I think the correct term is "may" do well. There is no guarantee that by attaching advertising to something your business will automatically succeed.
Of course, any business model might fail but with advertising, it is too easy to make a lot of money in however they have to execute.
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