AT&T Brings Back Orange For New Logo
info is wrong
coldconfession13 said:
info is wrong they are going to use orange for AT&T mobility and use blue for the rest of AT&T operations.
That's exactly what we said. First sentence: "AT&T will begin re-branding its wireless service with a new orange logo today."
... they aren't changing the color of the letters rather just orange background.
That's not what we were told. Do you have a source for that info?
The site also has actual logo's and much more extensive direction. This is just what I cut and pasted from the main login.
"These guidelines reflect a change in the use of color in the AT&T brand identity system in the wireless and wireline communications for consumer, small business and enterprise applications.
Where we previously directed that AT&T Orange is reserved only for products and services related to wireless services, we are now expanding the use of orange throughout the entire AT&T brand identity system. The objective is to leverage the color orange for wireless and transfer it to AT&T company-wide.
These guidelines show how to integrate the color orange with our core blue color, and with the sec...
(continues)
The info is correct at this point.
Side note: I've seen several internal pictures/phone spec docs of different handsets with an orange/white globe on handset screens. Guess they were thinking of toying with the globe at one point too...
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