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AT&T Dumps Anti-Verizon Ad Campaign

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Apr 14, 2010, 8:56 AM

No clear winner?

Last I checked, Verizon Wireless kicked AT&T's ass with their commercials while AT&T was viewed as pathetic by most with their attempts to cut down VZW the douche that is Luke Wilson.

- VDubb
first of all, I love Luke Wilson!

Second, yeah, you are right. Verizon seems to be the obvious winner in this battle.
F**k Verizon for being arrogant. They treat their customers like the battered housewife taking solace in knowing that she doesn't have the strength to leave. Beats the crap out of her, treats her like $hit and tells her she won't find anything better ...
That's hilarious, and I have to say I am SO glad AT&T is dumping this ad campaign. I didn't care for Luke Wilson before and now I can't stand the sight of him, he really makes me sick with his sorry dough eyes and stupid looks on his face. We all know...
...is no douche. Don't slight the guy for taking a huge paycheck.

And yes, Verizon was definitely the winner of this contest.
I mean, seriously, what else has the guy been doing for the last year of his life?
The reason no side really won is b/c neither ad campaign translated into more sales at the expense of the other. ATT still gained the most and lowered their churn while VZ also gained a lot of subscribers and retained their industry leading churn rate...

Apr 14, 2010, 8:52 AM

I remember when Sprint did this...

I remember a few years back when Sprint said they were going to stop saying why they are better than the competition and just give folks a reason why Sprint is a good company.

These kinds of ads, in my opinion, don't do very much to change public perception of a company. But I do think it will be better because we won't have to look at AT&T's lame attempts at being humorous. Verizon got them.

But I think AT&T needs to let people know why they are a better carrier without dissing the competition. It won't change everyone, but I think it will at least plant a seed that AT&T will water with better service.
Rather than trying to go toe to toe with Verizon's claims, AT$T should have changed the game on them. I'd like to see an ad that admits Verizon has more 3g coverage but then talk about customer service. Why be treated like garbage when you can go with...

Apr 17, 2010, 9:46 AM

makes Sense... Since ATT really could only say... WE have the Iphone...and soon so will V

Makes perfect sense....

When they no longer have an exclusive to the Iphone....

What Ad are they going to run then?

ATT really really really needs a Kick-ass Nokia or Android.

Apr 14, 2010, 5:15 PM

Now Verizon needs to drop their ads

Both ads were horrendously grating. The worst one is Verizon's annoyingly lame "Big Red" spoof that got overplayed to the point where AT&T had to complain to the FCC that their lines were getting jammed by too many people calling the suicide prevention hotline whenever it aired.
Why exactly does Verizon need to drop their ads? And you have to admit, that Island of Misfit Toys commercial was freakin' hilarious! 😁
Besides the big red one is showing off the verizon 3g, not really mocking att 3g coverage.

I agree the commercial is really annoying (the best of the set was the island of misfit toys and the guy watching football imo0

Apr 14, 2010, 8:38 AM

Thank God!

Every time I see Luke Wilson, I hate him even more. He is a total douche.
Dude, Luke Wilson is awesome.
i totally agree with you scott! 🤣
Yes, I agree too. Those Luke Wilson ads were horrible. Some of them were really corny too like the one with the post cards.
Luke Wilson is a cool dude, he's humbled and grounded, unlike a lot of the fakes in Hollywierd.

AD       discussions continues below...


Apr 14, 2010, 3:54 PM

Could this be the reason why?...

"Verizon Wireless and Sprint Each Carried Over 16 Billion More Megabytes of Mobile Network Data Than AT&T in 2009, Says ABI Research

NEW YORK--(BUSINESS WIRE)--In 2009, AT&T’s network issues may have led some to conclude that its network was carrying the most data traffic. But according to ABI Research, Verizon Wireless carried the most, followed by Sprint. Customers of these two operators generated 63% of the US market’s mobile network data traffic.

Says practice director, Dan Shey, “Interestingly AT&T had the most activated data devices in 2009. But it is laptop mobile data connections that have the most impact on operator data traffic levels. Mobile broadband laptop connections to Verizon and Sprint each far exceed...

Apr 14, 2010, 10:00 AM

what ATT did not tell you!

try to surf internet/mobile web in a shopping mall, or in a jury waiting room, or any places with lots of people, all you will get is loading...loading...and more loading....

Apr 14, 2010, 8:53 AM

"hundreds of millions of dollars"?!!!?

Gosh, that sure is a lot of $$$!!! I wonder if that estimate is anywhere close to true.
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