I believe the author's complaint about the "endless apps list" is misleading. Windows Phone and Windows 10 Mobile have a "jump to" capability that allows one to tap on the the letter at top of list which brings up a matrix of all of the letters in the alphabet, and you tap on the letter of the first name of the app and it jumps to all apps with name beginning with that letter. It doesn't matter where you are in the app list, just tap the letter heading that part of the list and you instantly get the "jump to" alphabet matrix. Or, simply tap in the search bar and begin typing, just as one would in their Contacts list for example. It takes much longer to explain these methods in words than it does to actually do it.
How actively terrible does a phone have to be to get the 'just don't buy this' rating? A 4 year old Android phone is a better buy than this. Even for Windows Mobile diehards, there's simply no good reason to use the platform anymore unless you like basic functionality other phones don't even struggle with being a dodgy proposition.