HTC to Unify Branding Worldwide Under 'HTC One' Name
HTC today announced a new strategy for naming its devices. Moving forward, all HTC's Android smartphones will fall under the "HTC One" brand. The new naming regimen plays into HTC's plans to bring fewer devices to market this year. The phones that it does announce throughout 2012 will be more widely available across regions and geographies, and will be sold under the same name. Carriers won't have their own, branded versions of HTC devices. The first devices to fall under this new naming scheme are the HTC One X, One S, and One V, which were announced at Mobile World Congress in Barcelona.
Mar 15, 2018
Google today said it is getting rid of the Android Wear brand that has been a part of its smartwatch strategy for years. Moving forward, Google's platform for wearable devices will be called Wear OS by Google.
Aug 2, 2017
Documents recently published to the FCC web site show what is likely the Alcatel Idol 5, which has not yet been formally announced by TCL. A device with the model name 6058 was cleared by the FCC for operation in the U.S.
Jan 3, 2018
LG has confirmed plans to rebrand its line of flagship handsets. The company will drop the "G" naming convention that it has used since 2012 in favor of a new brand.
Sep 28, 2016
BlackBerry today said it will no longer make and sell its own smartphones. Instead, it will rely on original device manufacturers to design and make devices that will carry BlackBerry branding and software.
Perhaps I Should Wait Another Six Months...