HTC to Unify Branding Worldwide Under 'HTC One' Name
Feb 26, 2012, 3:37 PM by Eric M. Zeman
HTC today announced a new strategy for naming its devices. Moving forward, all HTC's Android smartphones will fall under the "HTC One" brand. The new naming regimen plays into HTC's plans to bring fewer devices to market this year. The phones that it does announce throughout 2012 will be more widely available across regions and geographies, and will be sold under the same name. Carriers won't have their own, branded versions of HTC devices. The first devices to fall under this new naming scheme are the HTC One X, One S, and One V, which were announced at Mobile World Congress in Barcelona.
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