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Google and Other Email Corps Unveil Anti-Phishing Tools

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Jan 30, 2012, 9:08 AM   by Eric M. Zeman   @phonescooper

Google and a handful of web mail providers today announced a new initiative to reduce the incidences of phishing. Phishing is when scammers attempt to get users to reveal personal information by sending emails with requests for data that appear to be from legitimate email addresses, but aren't. Google, with Facebook, LinkedIn, and PayPal, announced DMARC.org, which is in the process of creating a standard set of protocols that can be used by email providers to measure and enforce the authenticity of emails. Google and its partners are offering the DMARC specification to any organization that sends large volumes of email.

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