Sony Xperia S Loses the Ericsson Name
Article Comments 2
Jan 9, 2012, 8:35 PM by Eric M. Zeman
Sony today announced the Xperia S, a new Android smartphone that is among the first wave of products to lose the Sony Ericsson branding. The Xperia S is similar to the Xperia Ion announced earlier today. It has a 4.3-inch 720p HD display, 12-megapixel Exmor camera, and a 1.5GHz dual-core processor. The Xperia S will include support for near-field communications and ships with Android 2.3 Gingerbread with Android 4.0 Ice Cream Sandwich promised for the second quarter of the year. It will come in black and white, and will be available in select markets by the end of the first quarter.
One of the first phones to bear only the "Sony" name, the Xperia S is a sleek Android smartphone.
Feb 26, 2012
Sony today announced two new additions to the Xperia NXT series, the Xperia P and Xperia U. The P and U join the S, which was announced at CES earlier this year.
Jul 16, 2012
Sony today announced that the Xperia S, Xperia P, and Xperia U can now be purchased in the U.S. directly from the Sony online store and from Newegg.com.
Apr 12, 2012
Sony has announced a major internal reorganization that it hopes will turn the company's financial performance around. The plan, called One Sony, involves laying off approximately 10,000 employees across its business units.
Mar 30, 2012
Sony today indicated via its web site that it will push the Android 4.0 Ice Cream Sandwich update to the Xperia arc S, neo V, and ray starting in mid-April. The update will be distributed over the course of four to six weeks.
Too bad it didn't lose the "Xperia" name too
"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all of your also-ran products.
Memo to Sony, and the less-than-intelligent executives who run it:
"Xperia" has no brand equity. It is a worthless moniker. It has been attached to three generations of pure crap. Please stop attaching it to all