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Qualcomm Snaps Up Display Company

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Sep 10, 2004, 10:09 AM   by (staff)

Qualcomm yesterday announced a $170 million deal to acquire Iridigm Display Corporation. Iridigm's patented iMoD™ display technology is cheaper and uses dramatically less power than LCD technology currently used in most phones. Based on MEMS (Micro-Electro-Mechanical-Systems) and thin film optics, iMOD is a reflective type of display that provides high resolution and is as "easy to read as a glossy magazine", according to the company. Iridigm will become a wholly owned subsidiary of Qualcomm. Qualcomm previously held a 14 percent stake in the private company.

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Sep 10, 2004, 2:01 PM


Do you think that the other phone manufacturers will purchase the rights to use this type of display? If so how long do you think before it shows up on all the phones?

I like the idea of having a quality display that uses less batttery.
Well, Qualcomm isn't a phone manufacturer themselves, (they used to be, but sold that biz to Kyocera,) so I'm sure that's exactly what Qualcomm has in mind. They'll license this to phone and/or display manufacturers.

But what's a little scary is:
I suspect there is some (or a lot) of speculation on the part of QualComm that this technology can be mass produced and at a price point that produces acceptable margins.

Look at OLED- it was touted as the biggest thing to come along more than 3 ye...
Big Daddy

Sep 10, 2004, 5:01 PM


Will this technology supports animated screensavers like TFT does?
That really depends on the firmware, does it not? All a screensaver is is a moving image of some sort, no? All displays can.. uh.. display those, as far as I'm aware.
Pretty much any current display technology can support that. There's nothing special about TFT that "supports" animated screensavers.

TFT looks better than STN, in part because it is active-matrix, and response time is one of the key factor in that...
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