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Facebook Buys Foursquare Competitor Gowalla

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Dec 3, 2011, 10:06 AM by Eric M. Zeman

Facebook has bought Gowalla for an undisclosed sum, reports CNN. Gowalla, an Austin, Texas-based company that runs a social location sharing service for smartphones, launched in 2009 hoping to take on Foursquare. It later reorganized itself as a travel and point-of-interest guide. Though neither company confirmed the acquisition, CNN reports that Gowalla's leadership will move to Facebook's Palo Alto offices where they will join the team designing Facebook's Timeline feature, while some Gowalla employees will remain in Austin. The future of Gowalla's smartphone application is unclear.

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