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Basis Wants RIM to Stop Using 'BBX' Name Right Away

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Nov 17, 2011, 8:39 AM   by Eric M. Zeman

Basis has filed a motion for a preliminary injunction against Research In Motion seeking to prevent the BlackBerry maker from using the BBX name for its next-generation operating system. Basis says it already holds a U.S. trademark for the BBX brand. It wants to force RIM to drop the BBX name immediately while the lawsuit plays out in the courts. "Basis built the BBX brand over the course of a quarter of a century to become synonymous with the term 'operating system independent'. RIM's unilateral seizure of that brand to use as a name for their new BlackBerry operating system is destroying that association," said the company. RIM intends to use the name BBX for its new smartphone and tablet operating system, which will blend components of the QNX PlayBook operating system and existing BlackBerry operating system.

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Nov 17, 2011, 11:07 AM

ok, fine then

They should just call it BBQ.
And Apple Computers has informed bakeries all over the world to stop calling their confections "Apple Pies"...
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