HTC Invests $300M in Beats by Dr. Dre to Improve Audio
Aug 11, 2011, 6:54 AM by Eric M. Zeman
HTC on Wednesday announced that it is investing $300 million to take a 51% majority stake in Beats by Dr. Dre, the headphone company. In addition to the investment, HTC and Beats by Dr. Dre said that are working together to bring Beats' sound technology to HTC's smartphones. They hope to launch a line of devices this fall that include Beats' enhancements. HTC CEO Peter Chou said in a press release, "We believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer's mobile experience, and audio is a critical part of that experience." The two companies didn't provide any real details on how exactly this will work, but believe the new line of Beats-enhanced smartphones will help HTC expand faster into the youth and accessories markets. Under the terms of the agreement, Beats by Dr. Dre will continue to operate independently, and its existing business partnerships will not be affected.
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i would assume this would work the same way that Voodoo Sound does for Android...
Overrated, overhyped and overpriced
In other words.