Home  ›  News  ›

AT&T Considering Brand Revival After Merger

Article Comments  19  

Feb 26, 2004, 4:50 AM   by (staff)

At a recent financial analyst briefing in New York, AT&T executives announced tentative plans to revive the AT&T brand for wireless, after Cingular completes its acquisition of AT&T Wireless. Once the merger is complete, the brand will revert to ownership by the original AT&T company, which currently deals only in wireline service. In order to continue offering bundled wireline/wireless packages, the company plans to establish an MVNO relationship with an existing major wireless carrier.

Financial Times »



This forum is closed.

This forum is closed.


Mar 3, 2004, 11:34 AM

AT&T too big. Never made sense.

I feel like I should have seen this coming.

Why the hell would AT&T just up and sell off the biggest, new technology they have? It was almost like they were saying, "We're through with this wireless bullshit."

I don't know how the FCC is letting anyone get away with something like this. What a corporate steaming load.

Goes to make phone call on Suncom phone

Umm.. AT&T Corp was through with the Wireless bullshit in July of 2001, when AT&T Wireless was born...

Feb 26, 2004, 3:36 PM

cingular/att multiple market conspiracy

the at&t revival idea sounds like a corporate loophole to maintain 2 different cellular liscences in 1 area, thus creating additional revenue for big poppa cingular wireless while sidestepping the fcc's rules
😎 think i'll buy a lawnmover and get out of this racket. pulling weeds is a lot easier than this stuff..... i got a headache. 😕
The important question is. When do we get to see some of this cash!!!!! AT&T needs to make up their damn mind about what they are going to do. And hey if they found a loophole more power to em. 😁
AT&T...they are morons....first off back when the parent company bought out TCI Cable...then the stock voters said to split up the companies...big mistake!! The way it should have been was to keep AT&T whole with everything...but now that they sold A...
att wireless spun off from att in 2001 and cingular just bought att wireless. att corp or att long distance wants to start up or buy a wireless company and re name it att wireless. the spin off of att wireless had to change their name eventually and ...
What a great Idea combining AT&T with Cingular Wireless! 😁
Not at all; it's no loophole or conspiracy.

AT&T Wireless is already a completely independent company from AT&T. The only current relationship is that AT&T lets AT&T Wireless use their brand and logo, and they have a bundling arrangement that lets ...

Feb 26, 2004, 3:41 PM


hehe now all of the old folks who will recieve a bill from cingular will say "Hey I'm with ATT." and now they will call att and switch to att from att Brilliant!!! ATT will make a ton of money by being a 2nd party provider. And whatever company they get service through will make money... hehe 😈
Page  1  of 1

Subscribe to news & reviews with RSS Follow @phonescoop on Threads Follow @phonescoop on Mastodon Phone Scoop on Facebook Follow on Instagram



All content Copyright 2001-2024 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.