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Isis Names First Market

Apr 4, 2011, 8:32 PM by Eric M. Zeman

Isis today named the first market it plans to deploy its mobile phone-based payment system. Isis is targeting to start the first pilot of its mobile commerce program in Salt Lake City in early- to mid-2012. In addition to Salt Lake City, Isis has also forged an agreement with the Utah Transit Authority (UTA) to make the entire UTA transit system Isis-enabled, Mobile phone users in the Salt Lake City region will eventually be able to make mobile payments via near-field communication equipped devices at retailers throughout the area — including the UTA. Isis, which is a joint venture between AT&T, T-Mobile USA and Verizon Wireless, says that the mobile payment system will be open to all merchants, banks, payment networks and mobile carriers. Isis did not name exactly which banks, carriers, and devices will be powering the first pilot in Salt Lake City. Earlier today, Sprint announced that it plans to launch its own NFC-based mobile payment system later this year.

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Comments

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cellgeek82

Apr 4, 2011, 8:50 PM

Past practice?

If I read that article correctly it seems that once again that Sprint is going off to itself in the corner again. Verizon, AT&T and T-mobile all tend to follow suit but Sprint says "we'll just do our own thing". Why? Every time they do this they end up being left behind and waste money in the process...ahem, WiMAX. 🙄

Jayshmay

Yep! Things work out best when there are industry-wide standards.

Jayshmay

Check this out, here's some insight.

Sprint had been a lead partner in the planning of Isis, but there was speculation it decided it couldnÃ¢â‚¬™t afford to invest capital in the venture while dealing with sustained subscriber losses.

F...
(continues)

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