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Sprint 'Watching' Tiered Pricing Trends

Article Comments  38  

Sep 22, 2010, 10:26 AM   by Eric M. Zeman

Sprint CEO Dan Hesse has indicated that while the company has no immediate plans to change the way it charges users for wireless data, it is keeping an eye on how its competitors adjust their own offerings. "We are watching very closely," Hesse said. "We're not ruling out metered pricing. Tiered pricing is something we look at. But customers really do value simplicity." Right now, Sprint offers a number of different unlimited plans, and admitted to losing some money on the heaviest users of mobile data.

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MadFatMan

Sep 22, 2010, 5:38 PM

Sprint, Don't Do It...

Sprint, do not do this, there is no reason for it.

Excessive data subscription usage should not be your excuse for going to metered data plans or having any price increase.

You cost is minimally affected by heavy users and is offset by countless numbers of people who are subscribed to Simply Everything and Everything Data Share Plans that use minimal or no data whatsoever.

Your true cost in providing wireless service is not in the service itself but in the support for those services.

Call Center Operations is huge 16,000 call center reps domestic, offshore. Both in house and vendor (teleperformance USA/canada, convergys, accent, etc) best thing you did was fire IBM as they entered a contract with you for achieving unrealistic met...
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phonescoop had a "like" button 😁
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of course they will do it... sooner or later
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You really don't get it. Let's look at the pros and cons, shall we?

Cons:

(1) Excessive data users will terminate their accounts and go to another carrier


Pros:

(1) Excessive data users will terminate their accounts and go to another car...
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I thought that's one of the benefits of WiMax (and LTE) that data is supposedly cheaper than traditional 3G?
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Rubirosa

Sep 23, 2010, 9:24 AM

Dont cap me, i want unlmt

If these cell phone carrier keep doing this my friends im sorry to say this but home internet will be next. I dont understand whats up with corporate america, charge more and use less thats what this is coming down to, instead of limiting the amount you can use why dont they just fix their network issues and leave their loyal customer alone and happy 😁
Home internet already IS tiered, they just do it differently, home internet providers cap your speed, this still has the effect of limiting your usage...

Look, there is absolutely no such thing as truly 'unlimited' ANYTHING and there is absolutely...
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T Bone

Sep 22, 2010, 10:32 AM

Well That Does It

"Right now, Sprint offers a number of different unlimited plans, and admitted to losing some money on the heaviest users of mobile data."

In other words 'we're gonna wait until it becomes a crisis, but this 'unlimited data' nonsense has got to end'

If even Sprint is talking about ending unlimited data plans that means that unlimited data plans are pretty much dead.

The strategy is simple, and effective, first make vague comments about how 'data hogs' are causing problems, then make vague statements about how 'a solution' is needed and 'we aren't ruling out tiered data plans'.....then a few months or a year later....abolish the unlimited data option.

Think I'm wrong? That's exactly how how AT&T did it....and Verizon has already...
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The funniest thing is I know a bunch of people who just canceled their Verizon and AT&T services to switch to Sprint for their unlimited data rate differences.

It going to suck in a year when their phones go to crap and they have to get new plans ...
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iDont Care

Sep 23, 2010, 1:36 AM

Don't be like Whorizon

You don't have an iPhone and never will (thank god) so theres no need to be even thinking about it
flip mode

Sep 22, 2010, 4:08 PM

To those complaining about Sprint's data plan....

you guys have no idea just how hard it is to produce bandwidth. sprint is doing unlimited data plans out of the goodness of their own hearts and now manufacturing and importing geebees got more expensive. So lets stop complaining and go back to the days of old when AOL charged by the hour like a working girl. Sprint has so many reasons why I want to sign up. Metered data pricing is a great business strategy for sprint at this point and a great way for consumers to help the poor victims of sprint recover some of the loses the bandwidth hogs caused them. 😈 🤣 😈 🤣
I hope this is sarcasm on your part as Sprint about 3 years ago sold ALL of their towers to a 3rd party company and leases them back from that company on a 99 year lease to avoid maintenance cost but more likely they sold them to a silent sprint owned...
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purplelotus

Sep 22, 2010, 3:17 PM

How many

customers are there really that take advantage of the unlimited wireless data and bandwidth Sprint offers with it's no-cap data plans? Is it really worth it to lose the customers who don't heavily use the uncapped bandwidth?

Garanteed, if Hesse goes through with this, we'll lose more customers than it would cost to just put some kind of block on our heaviest users.
island4prez

Sep 22, 2010, 12:02 PM

Not

What I wanted to read. There goes the advantage to being with Sprint if they do change to capped. I wonder how much it will be to use 50GB a month?
 
 
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