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AT&T to Alter Feature Phone App Strategy with BREW

Article Comments  9  

Jul 1, 2010, 10:50 AM   by Eric M. Zeman

Early this year, AT&T committed to using Qualcomm's BREW Mobile Platform in future devices. Though it has not announced any new devices yet, AT&T did recently say that it will use BREW in its line of quick messaging devices (10 are in the works). AT&T also said that it wants to offer its feature phone customers a more consistent user experience across different devices. Applications will play a big role in that. AT&T said it wants to use BREW Mobile Platform in a way similar to how Verizon Wireless is using it for its Get It Now app distribution. In addition to a new developer program just for BREW-based devices, AT&T said that it will allow BREW handset customers to get applications outside of the AT&T-branded app store. AT&T will work with specific content aggregators to create off-portal apps and services. As AT&T plans to put Java Virtual Machine on many of its BREW-based handsets, this could open up AT&T's feature phones to a wide range of applications and services outside of official channels.

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Jul 1, 2010, 11:55 AM

BREW needs to die

"Get It Now" is one of the lamest things I've ever seen. At least they're keeping Java virtual machine.
I think it's more for the consistant user interface it will provide.

For all people on sites like this like to complain about how "locked down" Brew phones are, the average consumer is insanely happy when they find out they can configure their new ...
bluecoyote said:
"Get It Now" is one of the lamest things I've ever seen. At least they're keeping Java virtual machine.

Introducing "Pay-Us-Now!" Only from Verizon Wireless, We never stop billing for you"

Jul 1, 2010, 11:46 AM

AT&....... Oh wait... Is this the new Verizon?

So, AT&T will now start doing the same stuff as VZW? So, since they lost exclusivity to the iPhone, they now have to become the red devil?

Not really. I remember ATT recently announced that they pretty much are going to let everything onto their network.

I think the let's lock everything down strategy worked when phones were far lower performance, but now it's getting much harder.


Jul 1, 2010, 11:09 AM


is this the same company that changed Google Search on the Backflip to Yahoo search? not to mention the new release it had earlier

AT&T selected Android Market as the exclusive source for applications because it forces developers to be accountable for the apps they submit. If the Android community has issues with an app, the app can be flagged and removed. This minimizes the risk of malicious apps harming customers and provides more protection to the customer's private data stored on the phone.

per http://i.engadget.com/2010/07/01/atandt-expla ins-basically-ignores-criticism-for-locking-d own-andr/
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