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Apple's iAd Also the Subject of Investigation

May 4, 2010, 11:52 AM by Philip Berne

The Wall Street Journal today has expanded details on the possible preliminary antitrust investigation against Apple Inc. The Journal reports that the company may face an investigation into its iAd mobile advertising service, citing an unnamed wireless-advertising executive who was polled by the FTC. Recent changes to the terms of Apple's Developer agreement might preclude software from sending out necessary information to other online advertisers, thus giving Apple an advantage with its own, built in ad program. Specifically, the unnamed exec says the FTC asked about the mobile ad industry, Apple's developer terms and how iAd might impact the mobile ad space. Additionally, AdMob, the mobile advertiser currently in acquisition talks with Google, also claimed that the FTC had been in touch about Apple's affect on the mobile ad market.

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Comments

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This forum is closed.

justfinethanku

May 5, 2010, 4:53 PM

WHAT??? The government is out of controll!

The Apple iPhone does not have a monopoly on mobile devices. What in the world are they thinking????

So what if Apple wants people to use their software to develope for their operating system??????? really? So what if Apple has a new and improved advertising system for THEIR PHONE??????? WTF??

If Apple were the only smartphone in the world, THAT would be a monopoly.

If Apple had the only app store for ALL mobile phones THAT would be a monopoly!

But Apple is NOT a monopoly. They aren't even close.

wtf????

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