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NFL Mobile Touches Down on Verizon Wireless

Article Comments  17  

Mar 9, 2010, 9:23 AM   by Philip Berne
updated Mar 9, 2010, 9:42 AM

The NFL and Verizon Wireless today announced a four year deal that will bring NFL Mobile programming and the NFL RedZone channel to Verizon Wireless phones. Specific phone and pricing information for the new service will be available in August, close to the start of the next NFL season, but Verizon's new service will be live in time to offer coverage of the NFL Draft on April 22-24. Subscribers will be able to watch NFL games live on Sunday and Thursday night, and will have access to live radio broadcasts of every regular season and playoff game from both home and away teams. Sprint representative Mark Elliott says Sprint passed on extending the NFL sponsorship because the high price tag had the carrier questioning its return on investment. Sprint will still offer some sort of football application that will provide professional and college football coverage. Verizon Wireless notably used the announcement opportunity to tout its upcoming 4G network launch, saying the NFL Mobile experience will become increasingly rich as the LTE network launches in 25 to 30 markets this year. With today's announcement, Verizon Wirleess will also become the official wireless service sponsor for the NFL.



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Mar 9, 2010, 4:09 PM

Will help Sprint in the long run

Sorry to say guys, but this is a win/win situation here. I worked at Sprint for 11 months before changing jobs and coming to T-Mobile. While I was at Sprint, I've never seen a customer who decided to activate service for the sole purpose of extra NFL material. Nor has a customer decided that this was a main reason they wanted service.

The NFL is not a cash cow for cell phone service in regards to Sprint. Sprint's advertising hasn't been as agressive as Verizon's. Verizon's agressive style of marketing will benefit from an exclusive deal with the NFL. The two biggest complaints I hear about Verizon is that it costs too much and that their phones are too boring. This eliminates the latter of the two.
NFL mobile wasn't driving customers to Sprint but it was giving Sprint serious exposure. I have no clue what point you're trying to make about Verizon's aggressive marketing (because football is aggressive??) but getting eyeballs to see the Sprint log...
look for verizon to start charging for nfl access!!

Mar 9, 2010, 1:02 PM

Bad bad move on Sprints part

The NFL is such an exclusive property, Sprint made a horrible decision here. You can not stream NFL games anywhere unless you buy into NFL.com's field pass. Having the option to listen to any game was a big draw for Sprint, and one of the few exclusive things that had. This decision will come back to haunt them.
I totally agree! Not to mention the consistent brand exposure during NFL broadcasts on TV. Gah it drives me crazy, Sprint stop shooting yourself in the foot (or face)!
It could be bad for people who own a cellphone for NFL mobile strictly. Working in a retail store I can tell you that I personally never see anyone come in for that particular issue.

Yes it was good for advertising, but for the same cost we spend o...
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