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AT&T Alters Pricing In Wake of Verizon Announcement

Article Comments  100+  

Jan 15, 2010, 4:43 PM   by Eric M. Zeman
updated Jan 15, 2010, 4:51 PM

Today AT&T made some changes in its wireless voice, texting and data plans to better compete with the changes made by Verizon Wireless this morning. Similar to Verizon Wireless, the new plans will be available starting Monday, January 18. AT&T's feature phone customers can choose unlimited talk plans for $70 (individuals) and $120 (Family Talk - two lines). Unlimited texting still costs $20 additional for individuals and $30 more for families. AT&T's messaging phones (those with QWERTY keyboards) can purchase unlimited talk for $90 (individual) and $150 (Family Talk - two lines). These plans include the $20/$30 texting fees. AT&T's smartphone customers can choose an unlimited voice and data plan for $100 (individual) and $180 (Family Talk - assuming two smartphones). Unlimited texting for smartphones still costs $20 additional for individuals and $30 more for families.



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Jan 20, 2010, 3:41 PM

Att Board meeting "all in favor of copying verizon"

I really cant believe that the biggest providers in the industry must copy each other at every turn. Att says nothing changed but the unlimited rate plan price drop, BS now with a qwerty key board phone or a simple touch screen unlimited data or text is now required.(same with verizon except a 3g multimedia phone now includes email and 25 MB of data) So the grandma that wants a touch screen phone and basic messaging will be forced to get a higher end rate plan that she may not want or need. One day my hope is that when one of the carriers change something they don't copy each other with in the same week. Be original, the only major difference with the two carriers is rollover, "all in favor or copying verizon identically" I...I....I...I...I....

Jan 15, 2010, 5:18 PM

This is frinkin BS!!!!!!!!!

!!!!!WHY!!!!!! does it matter what device someone has as to how much voice costs, a qwerty frinkin keyboard has absolutly NOTHING to do with VOICE!!!!!!!!!!!!! Qwerty keyboards are for txt'g & emailing (and posting on Phone Scoop.)

I just don't get why someone has to pay more for voice on a smartphone, or a txt'g phone.

Maybe it's the same old simple answer: greed!

Fellow phone scoopers, remember when responding, I DON'T work in the wireless industry, I'm not brainwashed by a corporation, I am a CONSUMER.

And by the way $120 frinkin dollars for unlimited voice on 2-lines, that like what $50 MORE than what Tmo charges for the same exact thing?

Once Tmo gets a similar device to the Nexus One with a slideout keyboard I am very...
umm... not sure what you're talking about here Jay... all the prices stayed the same, with the exception that the dropped the unlimited voice plan by 30
Security guards unite.
Fellow phone scoopers, remember when responding, I DON'T work in the wireless industry, I'm not brainwashed by a corporation, I am a CONSUMER.

Since you are just a consumer and not brainwashed like the rest of us...let me explain this to you. ...
Simmer down hot sauce, reread the article and do it slowly. The only difference in the pricing is whether or not you have a Smartphone/PDA or a non Smartphone. Messaging and voice plans are the same for all phones.
Actually, with T-Mobile there are two unlimited plans and the one that is lesser ($79.99) does not allow for a contract, which means you have to pay full price for any phones (though you can pay installments over 20 months) and if you change an existi...
Jayshmay said:
!!!!!WHY!!!!!! does it matter what device someone has as to how much voice costs, a qwerty frinkin keyboard has absolutly NOTHING to do with VOICE!!!!!!!!!!!!! Qwerty keyboards are for txt'g & emailing (and posting o
So if you don't have to have web on your phone why wouldn't you just do their prepaid unlimited????? Unlimited talk and text (includes international) with no contract! No fees! NO tax! Just $60. I can understand maybe the discount on the phone but tha...
Who is Tmobile..is that prepaid or something?
Try T-Mobile, you will be back to AT&T in a week. I used to be a Tech for Tmobile and I will tell you that their service is always having issues. The reason you see cheaper Tmobile plans is because Tmobiles network is Tiny compared to AT&T. You wan...

Jan 15, 2010, 7:35 PM

Much cheaper Unlimited Talk and Text on Prepaid

AT&T offers $60 for 30 days prepaid unlimited. Why would anyone choose the postpaid plans. It's $30 more BEFORE they add taxes and fees. And no forced data plan on the phones you use for prepaid. Gotta love it.
I would choose the postpaid plan because I may want a new phone at some point without having to pay $300+ for a no commitment phone. At least I can get an upgrade every 18 months.
Prepaid and postpaid coverages are not the same, just check At&t's website for coverage.
Im not going to read the rest of the posts about your comment...

I agree with you. $60 for Unlimited Talk and Text is pretty damn good for AT&T. No data plan REQUIRED is good for people who just need the basics, but need more coverage then say Me...

Jan 15, 2010, 10:59 PM

Plans are still non-competitive

T-Mobile USA is the only one that beats them all in the post-paid world.....period 😳
Tmobile also is half the size and can lose customers at the end of a quarter.

ATT doesn't need to compete with them on price until they are competing for the same customers

Jan 15, 2010, 6:26 PM

Youv'e got to be kidding me !

Ok Im gonna keep this as brief as possible. Both Verizon and Att have got to be nuts these prices are still ridiculous 70 for unlimited TALK and thats it. Come on already Im not saying the name beacause im not advertising but im using a prepaid provider hmm mmm cough cough under a certain network with a great phone and have unlimited talk text and like 200pics for 40 bucks. When are the contract carriers really gonna wake up. I mean when I heard an announcement was comming I really expected something better then this and they wanna charge data on the nokia twist and other phones so stupid!!! att;s own go phone service is cheaper for 60 they have unlimited talk and messaging what the heck????
prepaid phones have a limited coverage area, and they are lower priority compared to contract phones.

prepaid customer service is also nowhere near what it is with contract providers.
yeah, it sucks that Metro & Cricket are forcing more, and more competition on the market, it really does.

Jan 17, 2010, 2:11 PM

I missed this the first time I read it..

But it seems that ATT is requiring texting on phones with full QWERTY keyboards.

Granted, this makes a lot more sense than Data on an 8360, I was just wondering if an ATT rep or someone else could clarify this for me?
I don't know AT&Ts stance, but it's another fancy way of forcing stuff on customers. Sprint has been considering this too.

Essentially, "why buy a phone with a full keyboard and not text? Most people wouldn't own one unless they actually used text ...
This is what Jay was screaming about earlier wondering why the Unlimited plan for Qwerty phones was twenty dollars higher than for non-qwerty dumb ones. Yes, their unlimited offering for messaging phones requires text basically like a mandatory selec...

Jan 17, 2010, 10:36 AM

real value

When are people going to realize that competetive isnt as cut and dry as cheapest price. Cheap is cheap. Verizon and at&t may have the higher price plans but I feel have the better network and have the better selection of devices. People need to stop comparing postpaid and prepaid as well. A few years ago prepaid was frowned upon and it was for old people, little kids and people with crappy or no credit. no thank you....

Jan 16, 2010, 3:22 PM

Get off verizons nuts

ATT needs to come up with their own pricing strategy and quit leaching off of verizon.

If you new how major corparation like these worked you would now that things like this do not get done in four hours.

Both of these companies have had these plans in the works for months.

It takes alot of time to write the code to redo ...
I was unaware that corporations were in possession of testicles. Are said testicles ensconced in a high security building at Verizon HQ?

Jan 15, 2010, 6:52 PM

my sprint phone still has crime deterrant!!

lol,had to bring it up...

for some reason, phonescoop looks better viewing while surfing on my tethered pre, already did 5 gigs in a week 😁

these prices don't reflect me really cause I still have:
unlimited everything
500 mins landline or roaming mins
unlimited any mobile
unlimited nw
for 59.99 a month

waiting for the wimax to be upgraded in 2011 from e to m. It's a sleeper! Oh,and also to come to my area
What do you mean by WiMAX being upgraded from e to m in 2011? Does that mean faster speeds? Ooooh...ahhh!!!

Jan 15, 2010, 5:25 PM

To those who felt the need to leak this information...

Good job, idiots. Thanks for taking away the competitive advantage, even if it only would have been for a couple days.
it was not just leaked here
Competitive advantage? This is Phone Scoop, not an executive boardroom!!!

Jan 16, 2010, 12:52 AM

Simply Everything

Anyone believe we might see a price decrease for Simply Everything or perhaps a $49.99 or $59.99 Unlimited Talk plan from Sprint?
Boots CDMA $50!

Jan 15, 2010, 6:22 PM

Verizon's The Most Expensive Company!

I keep hearing this. "Verizon has hidden fees". Or "Verizon charges more than any other carrier." Yet, whenever Verizon makes changes to their plans, ATT breaks the sound barrier to mirror it.
I can imagine some att reps trying to field questions from customers right now.
Yeah, for the longest, longest time both carriers have had the same exact lame plans, a measly 450 or 900 minutes.
Pretty smart. I called this. AT&T only considers Verizon its competition.

Jan 15, 2010, 11:41 PM

So much for getting a new phone!

No way am I going to get a fancy new phone now. My old plan, now month-to-month, is much cheaper. If I were to be looking around now, I would go with a prepaid and be done with it. This is ridiculous.
what plan are you on?
They do still exist. Your old plans aren't going away. These are changes to existing unlimited plans.

Jan 16, 2010, 12:40 AM

Just $10 more...

VZW needs to step up and lower it $10 to match Friends and Family/Google Voice.
Droid on verizon:

Unlimited Voice: 69.99
Unlimited Data: 30
Unlimited txt (Google Voice): Free
Unlimited Navigation: included
Tv via soon to be flash player and apps like itv: free

Unlimited everything on your droid: 99.98

Jan 15, 2010, 6:50 PM

iPhone Plans

Since we are doing cell phone wars I wonder if ATT will alter the Iphone plans. Does anyone know?
LOL hardly. they already make less on iphone plans than they do on something like a blackberry (or soon to be android) plans.

Jan 15, 2010, 5:14 PM

Anything you can do, I can do...

Now I need to find some dancing shoes...

Hopefully this means that people will start competing again instead of just saying (we have cooler phones, come here)
Where can I buy a pair?
ATT doesn't compete, they are letting Verizon win the data speed war, because they lack ambition with LTE! So as far as I'm concerned, when it comes to data, ATT doesn't compete. Heck even Tmo is going ahead of ATT with HSPA 7.2, and supposedly HSPA+ ...
Anything you can do, I can do..., that is, I can copy. At&t where's your creativity? Where's your aggressiveness?

Jan 15, 2010, 6:53 PM

ATT is still giving you a choice

Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.

http://finance.yahoo.com/news/ATamp...8.html?x=0&.v=1 »

Choose one or the other is better than what verizon is doing? Is that how you all read it? Plus no cap on dumbphone data.
so they are outright requiring unlimited plans on texting phones now? still waiting for some clarity with that.. still makes a heck of a lot more sense than 30 data for dumbphones.

Jan 15, 2010, 5:14 PM

that'll do

At least they aren't requiring the 10 25MB pkg. Decent pricing for unlimited talk. Thanks for the favor VZW.

Jan 15, 2010, 4:55 PM


Now their pricing better reflects their service....actually I think this will adversely affect things with less revenue..
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