Home › News ›

Apple to Buy Mobile Ad Firm

Article Comments

Jan 4, 2010, 10:40 PM by Eric M. Zeman

Today the Wall Street Journal confirmed that Apple is prepared to purchase Quattro Wireless for $275 million. Quattro is a start-up that provides an advertising platform and service for mobile devices, such as Apple's iPhone. Quattro's products could be integrated into Apple's iPhone Apps Store and provide a way for both Apple and application developers to generate revenue from in-app ads. Google recently made a similar buy when it picked up AdMob for $750 million.

All Things D »

Related

iPhone 15 Series Goes All-In on USB-C and Dynamic Island

Sep 12, 2023
Apple has revealed the iPhone 15 series, which moves to a USB-C connector and brings several key features from last year's Pro models to the more-affordable standard models. These include the pill-shaped sensor cutout in the display that Apple calls Dynamic Island, a brighter display that can reach 2000 nits, a 48 megapixel main camera, and the A16 Bionic processor chip.

Samsung S24 Series Adds More AI, Updates the Hardware

Jan 17, 2024
Samsung has unveiled its lineup of flagship phones for 2024, the Galaxy S24 series. The phones sport multiple upgrades in both hardware and software compared to last year's models.

iPhone 16 Brings More Features to All Price Points, Including New Camera Control

Sep 9, 2024
Apple has announced the iPhone 16 series, which — compared to previous years' models — does not restrict as many key features to the Pro models, or to the most-expensive Pro Max model. For example, the all-new Camera Control on the side comes on all four models.

Snapdragon 8 Gen 3 Can Run Generative AI Voice Assistant On-Device

Oct 24, 2023
Qualcomm has taken the wraps off its new flagship chip for phones: the Snapdragon 8 Gen 3. Unsurprisingly, AI is the emphasis among the new features and performance gains.

Google Launches New "Find My Device" Network

Apr 8, 2024
Google has launched its new Find My Device app and service, which mimics the capabilities of Apple's Find My app and service, and works in a similar way. Both systems tap into the Bluetooth functions of billions of smartphones and other devices worldwide to help find lost devices and items via automatic crowdsourcing.

Comments

This forum is closed.

This forum is closed.

No messages

Page 1 of 1