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AT&T Airs Attack Ad of Its Own

Article Comments  100+  

Nov 18, 2009, 7:49 PM   by Eric M. Zeman

Today AT&T aired a 3G comparison commercial in response to the attack ads that Verizon Wireless has been showing. The ad claims that AT&T has the nation's fastest 3G network, that it lets users talk and surf at the same time, that it offers the most popular smartphones, and that it offers over 100,000 apps. The end of the ad spot says, "AT&T, A Better 3G Experience" in text. AT&T was recently denied a request to prevent Verizon from showing its anti-AT&T attack ads.

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Nov 25, 2009, 12:41 PM


o thats all i got.

AT&T :they made fun of our phones you need to pull them off the TV.


AT&T: ok we will do the samething back to you but make **** up.

VERIZON: your service suck

AT&T we got the Iphone

are we five

let see how long this will last

Nov 19, 2009, 3:48 PM

Talk and Surf.... I am doing it right now on my CDMA phone

I work for a Regional carrier... So I dont have a dog in this fight.....

But That add is missleading.....

You can as a matter of fact use a HTC Hero and Talk and surf at the same time....

Go Wifi
LOL ... WiFi.

Nov 22, 2009, 7:26 PM

Mom and Pop Attacks AT&T, Too.

http://www.facebook.com/video/video.php?v=1209208324137 »

Mississippi wireless carrier Cellular South gets in on the act, comparing the HTC Hero to the iphone 3GS.
They attack everyone in thier Markets.

And kick thier asses.....

they Heavly discount thier upfront Phone prices espically on data phones , the trade off is they have been doing $360 dollar ETFs for at least 2 years ( it goes down 15 dolla...

Nov 18, 2009, 8:03 PM


This ad fail in so many ways!!!

-Fastest Nation 3G? HaHaHa! its a miracle it even works!!!! they should brag about their edge instead!

-Talk & Text at the same time?? who the heck cares

-Popular smartphones? yea right, well....maybe one only.

-100,000 apps??? and not even 1/3rd of them people use.

Good Luck AT&T. Verizon can actually sue you guys for misleading with "Fastest 3G" lol. Time to spend some money and not be throwing lies like u always do.

Remember?? More bar in more places? Fewest drop calls? all those ads were lies!
Their 3G network does work incredibly fast where it works, and for me and most people it does cover them. Nearly all other places I have ever gone, more of their phones offer WiFi than Verizon.

And it's not Talk and Text simultaneously, it's talk ...
Alot of people will disagree with this but I believe Sprint has been proven to have the fastest 3G network. Verizon has the best wire to wire coverage with speeds right behind sprint and where it works T-mobile is faster than AT&T where I am at least....
The commercial was a fail IMO. The commercial really shows no excitement. and with verizon showing the map it seem more factual even though at&t's commercial was factual as well. The map is visual which just seem more like a "Hard" obvious fact versus...
EXACTLY! Most of the customers on that network call in about dropped calls all the time! People have problems with the bars in their area! ONE popular smart phone does not count as more then one! They add bits and pieces to the next model. It is rippi...
I know this is VERY minor in the whole carrier battle. But I do want to point something out that I think pretty much everyone failed to mention (unless I missed it somewhere)...

You can multitask on one feature with Verizon and I'm sure any other ...
as far as i know i Can talke and text too.. i mean i have verizon.. idk what the big deal is. i honestly think that AT&T needs to stop crying and own up to its inferriority to verizon

Nov 22, 2009, 7:13 PM

New AT&T Luke Wilson Commercial

AT&T has a new Luke Wilson commercial which I believe is very effective. The commercial details AT&T's coverage (not merely 3G) of 97% of the population of the U.S. Since AT&T claims Verizon's 3G commercials imply no coverage in non 3G areas this may be the way they should have responded to those commercials in the first place.

Nov 18, 2009, 9:18 PM


...a pretty classy rebuttal considering Verizon got nasty from the very start.

And because I could care less if both carriers went up in smoke, it's good to see AT&T fight back.
Not fighting good enough. It is a competition to get money? How can they not get nasty? That is the way the world is dear?
muchdrama said:
...a pretty classy rebuttal considering Verizon got nasty from the very start.

If that ad is classy then Roseanne Barr is a normal, funny person.
FUNNY... people fighting over grammar on the internet! I thought that was only in the Shop Talk / Lounge forum. But I guess the evils of bad grammar and the brutality of people who think have the answers to the world have no en...

Nov 19, 2009, 3:29 PM

How coverage is reported:

When a wireless carrier wants to impress investors they don't really talk about square miles of coverage. They report how many millions of population their footprint covers. This is why T-Mobile's, Sprint's, AT&T's and Verizon's coverage will work for the vast majority of consumers.
Showing a map of coverage that is painted red, green, orange or blue is great marketing but not as relevant as how many people live or work within the footprint.
It is possible for a carier to have more square miles of coverage and cover less of the population.
Consumers need to learn who is best in their local market where it is relevant to their needs.
In this case AT&T's 3G covers a good percentage of the population if you look at where they have covera...
Yea...sure...Cept .... The Big V rocks at that too.

When 4 G hits... I am sure we will hear about the "millions" of people covered by it while the roll out the sqr mile map

Nov 19, 2009, 9:36 AM

In Black and White

What has happened here is AT&T has put too much relliance on the IPhone, people are more mobile now, we all travel way mmore than we used to, and being able to work just at your home location isnt going to cut it anymore. The one thing that verizon did well was expand, aquiring and posting new towers like nuts AT&T did not grow quite as much, so while it might be a great service in cities and some other places....I will ALWAYS go with the service that works over the largest area for both calling and data which is verizon, reliability is way more important then trendy gadgets to me, because when i drive from my house to florida for disney, and it doesnt work when i get a flat to make a phone call...will i really give a crap if it has th...
The iphone becoming available on Verizon or AT&T building it's 3G out to match Verizon?

Nov 19, 2009, 12:29 AM

Luke Wilson???

c'mon guys, at least you could of got Owen Wilson...or even Brian Wilson...or Flip Wilson...
Owen Wilson is pretty much gone. Luke Wilson is the good one. 🙂
However stupid this may sound, I don't even know ?WHO? Luke Wilson is???

Nov 18, 2009, 8:26 PM

LAME...and I even like AT&T...

I actually like being an AT&T customer...but come on...a better 3G experience? The commercials are misleading, but their not completely wrong either. AT&T shouldn't be claiming a better 3G network. Maybe a better data network overall (and that's debatable), but 3G? If I venture out of a major city, I'm on edge...and although that is 2.5G, it's not HSPA.
While I'm on 3G, I agree, this is a lame commercial.

If anything, AT&T should be showing that the iPhone can do Twitter/Google Maps everywhere from NYC to LA and all parts of the boonies in between (fishing on a lake) even with EDGE.
exactly. The commericals aren't really misleading you just have to look at the fine print and pay attention to it. Dealing with customers I would say that it is a true statment. AT&T can not compete with Verizon's network. AT&T took it the wrong way a...

Nov 19, 2009, 6:55 PM

i feel....

so conflicted with these companies. they are at each other's throats. trying to see who is the best, or whatever. how bout you stop the contracts and the crazy monthly prices.... and with that extra money you will bring in from customers switching to you you can add more coverage and bam. your the best. you have more coverage, your faster, and you have more customers! damn i'm good.

Nov 18, 2009, 8:33 PM

Let's review their points for a second...

Nations Fastest 3G Network: Ok, given the ideal situations, yes, their speed is the fastest. However, that speed only exists in like Chicago, and it's INCREDIBLY unreliable. The rest of their coverage around the country is slower than Sprint or Verizon. So on a whole, that's a bunch of malarkey.

Talk and surf at the same time: True, BUT only when you're in their 3G coverage. EDGE (which is the vast majority of this coverage) is not able to do this. AND that's not something that AT&T does, it's something GSM does. So they also just gave a shout out to T-Mobile on that one too (though they'll never tell you that. If you ask them, they'll probably pull an Apple and say they invented it).

Most popular smartphones: Again, yes, they technica...
I like this post because it breaks down the truth behind the scenes but so did the at&t customers in the verizon commercial threads. but the more effective counter is not defending yourself with explanations. its more effective when you start punching...
Seriously? Way to "review the points" and try to break them down as if they are anymore inaccurate than the Verizon add was.

Nation's fastest 3G network : Yes, their technology has the fastest hypothetical speed currently available. Do you always ...
Luke Wilson is the sh*t dude! Way better than that Owen dude he's related to.

Nov 19, 2009, 12:52 AM

AT&T vs Verizon who loses?

Us the customers, that is who, both companies should save their money they spend on these ads and put it to better use, such as improving their networks, I don't care who you think has the better one, both of them could always be better.
Companies are going to spend money on advertisements.

Nov 18, 2009, 9:17 PM

good job at?t !

instead of adding more cell sites, they rather burn the money with lame commercials! smart move att!
Ads and lawsuits are cheaper than pumping money into building out areas where they would prefer not to build 3G in the first place. Clearly they are already covering seventy-five percent of the U.S. and that is all they care to.
att added about 2000 cell sites in 2009 and are spending almost 18 billion this year on imporvements and expansions to the network.

att still has over 2000 more cell sites than it's leading competitor verizon.
The Cellular Jesus

Nov 18, 2009, 10:21 PM

AT&T is really pissed at Verizon

http://www.att.com/truthabout3g/ » »

They have bogus statements on their site such as:

"Only AT&T has the fastest 3G network, Verizon doesn't."

"AT&T has the most popular smartphones, Verizon doesn't"

"With AT&T you can talk and browse the web at the same time, you can't do that with Verizon"

"AT&T gives you access to more than 100,000 apps, that's way more than Verizon"

And if you click on a statement it doesn't show you any info beyond AT&T's statement.

What a load of crap. I know you are pissed, AT&T, but geez, this is PATHETIC

You know what this website says:

"OMG, we are losing our iPhone exclusivity next year, we better make ourselves look good"

You can't polish a terd, honey.
You can't polish a terd, honey.
🤣 🤣 🤣 🤣
Its funny because VZW has a better chance at winning a lawsuit against At&t for inaccurate or misleading commercials. For example, VZW can argue that its costumers can talk and use the net on VZW phones if you are connected to wifi...

Also theoreti...
Yup, they have no point to argue. Pathetic company, they've always shown this to me with their custy service. Didn't like them when I had them.
Sorry to bust your Bubble but if AT&T was as bad as you and your whinny kind voice on the boards on a daily basis AT&T would be out of business, I understand some people had issues with their iphones and AT&T service but there are a lot of people who...

Nov 19, 2009, 3:22 PM

To be honest...

That's a dirty move pulled by AT&T... AND I WORK FOR THE COMPANY!!!

Typically... AT&T doesn't squabble over these incidents. The geekboys/fanboys do it for them! You know what AT&T sees? a 800,000 subscriber increase over Verizon in Q3 2009. Numbers don't lie. It doesn't matter what drove them, whether it was iPhone sales, rate plan pricing, my mother holding guns up to peoples head forcing them to buy the product... NUMBERS NEVER LIE!

The following info is from a mulitude of sites, I also, to the best of my ability, verified the numbers by looking up both AT&T and VZW's End of Quarter Conference Call documents. = )

Q3 2009 - AT&T adds 2 million subscribers. Verizon adds 1.2 million subscribers.

Q2 2009 - AT&T adds 1.4 mi...

Nov 19, 2009, 10:38 AM

Owen Wilson looks like...

like a sock puppet filled with pancake batter with some refrigerator magnets and AT&T paid him in hoagies. That commercial was embarrassing for both parties.
or was it Luke Wilson?

Nov 19, 2009, 9:51 AM


I'm surprised that this carrier's management team can even spell AT&T!

They must be the remnnants of Sprint's old management team.

Next AT&T will compare their 3G coverage to Cricket just to validate any argument.

Nov 18, 2009, 8:18 PM

For Now

At&t Is not Going to win with its service. They gotta do something with their pricing. In this economy people are going to flock to them. The commercials were weak but i do have at&t due to their data and GSM phones. they should be attacking verizons ETFs.
VZW doesn't have higher ETFs do they? $175 vs $??

The $60.00 unlimited Go Phone should probably do some damage though.

Nov 19, 2009, 2:01 AM


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