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3GSM 2005

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Samsung 2 Moto SLVR Moto PEBL  

Samsung had a few more interesting phones on display in their booth. One particularly interesting model was the tri-band GSM SGH-E340.


The E340 is notable for two reasons. First and most obvious is the novel rotating camera placement in the top half of the phone. In practice, there doesn't seem to be much advantage over previous models that placed the camera in the hinge, but it does look different.

The more interesting feature, perhaps, is the inclusion of Bluetooth. Samsung is quite new to Bluetooth, having only recently released their first GSM Bluetooth model - the SGH-D500. The fact that Samsung is now already including Bluetooth on a mid-range phone like the E340 is a promising sign that Samsung is very much committed to the technology

And the E340 is a paradox in other ways, to. It is decidedly mid-range, with only a VGA resolution camera, 128 x 160 pixel main display, and monochrome external display. But advanced features like Bluetooth, MP3 player, and speakerphone place it in an interesting category.

Another notable model on display was the SGH-D720, a tri-band GSM Series 60 smartphone. Samsung has been a Series 60 licensee for some time now, and this is actually the company's third try at a smartphone for this platform. The previous attempts - the D700 and D710 - were never released.


Industry insiders assure me that the D720 is far more likely to actually be released than the D700 and D710. It is a great-looking phone, so I'd love to see it happen, but this is pretty much their last chance for credibility with this. If they can't deliver the D720 soon, it will be their third strike, and they'll have a hard time convincing anyone that they have any real commitment to Series 60.


The features of the D720 aren't much different from the D710. It's tri-band GSM, with a 1 megapixel camera, MP3/AAC music player, Bluetooth, and a memory card slot. What's new is an internal antenna, stereo speakers, and an "intelligent agent system", whatever that means.

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