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Verizon Launches New Plan and Loyalty Perks

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Today, 12:48 PM by Rich Brome @rbrome.bsky.social

Verizon has launched a single new service plan that it calls its "Simplicity Plan". For $45/month/line, it includes unlimited premium 5G data, unlimited talk and text, 10GB of premium mobile hotspot data, roaming in Canada and Mexico, and satellite texting. That price is after an auto-pay discount but does not include taxes and fees. For a limited time, new customers can get a "Switcher Discount" that lowers the monthly price to $30/month/line. As with its existing plans, customers can add on "bundles" of other services for small monthly fees, for things like international service or discounted streaming services. Verizon is also eliminating activation and upgrade fees for postpaid customers who opt in to the company's new loyalty program. The loyalty program offers 3% back in "Verizon Dollars" every month, which can be redeemed for devices or accessories, or with partners like Starbucks. Verizon is also introducing a perks program for customers called "Verizon Shine". It offers sweepstakes for exclusive experiences every Monday, and daily "drops" of freebies like a coffee from Starbucks or an Amazon gift card. Examples of sweepstakes prizes include: A VIP trip to the FIFA World Cup 2026 Final, VIP concert experiences, and trips to see overseas NFL games.

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