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Apple Intros Improved AirTag

Jan 26, 2026, 11:23 AM by Rich Brome @rbrome.bsky.social

Apple has introduced a new version of its popular AirTag Bluetooth location-tracking device. The new model has the same form factor, but has a new UWB (Ultra Wide-Band) radio chip that enables nearby Precision Finding (showing both distance and direction) with up to 50% more range. The speaker design is also upgraded to be 50% louder, which Apple says can be heard from twice as far away. Pricing remains the same at $29 each or $99 for a four-pack. The new version is available online today, and later this week in stores. The smooth disc of a device can be placed in a pocket, bag, or glovebox, but has no built-in lanyard hole. Apple sells an official keychain holder separately for $35.

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