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Cricket Doubles Down on White-Label Phones

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Oct 21, 2022, 7:00 AM   by Rich Brome   @rbrome

Cricket has started selling two new Cricket-branded phones: the Cricket Icon 4 and Cricket Innovate E 5G. While Cricket has offered many such white-label phones in the recent years, these additions bring the number of own-brand phones the company now sells to ten, possibly a record number for any US carrier. The Icon 4 is made by Wingtech, while the Innovate E 5G comes via Coosea. Wingtech is new for Cricket, although T-Mobile has relied on Wingtech for its last two generations of REVVL phones. Coosea also makes the Cricket Vision Plus (released in June) and Cricket Debut Smart, which launched just last month. Cricket has also turned to FIH and Tinno for white-label phones in the past. Both new phones are entry-level. The Icon 4 has a 6.5-inch HD+ display, 4,000 mAh battery, 13 megapixel camera, 5 megapixel front camera, and rear fingerprint reader. It has 3 GB RAM and 32 GB of storage, the smallest amounts supported by modern Android. It sells for $110. The Innovate E adds 5G and bumps the memory to 4 / 64 GB. It also adds NFC and the screen is slightly larger at 6.6 inches. But battery, camera, and other major specs are the same. It's very affordable for a 5G phone at just $160. (Cricket's other self-branded 5G phone, the Dream 5G, was originally $190, although the company has now discounted that phone to $100 for existing customers.)

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