Auracast is the New Name for Bluetooth's New Broadcast Audio Feature
The Bluetooth Special Interest Group (SIG) has created a new brand for the broadcast audio feature of LE Audio: Auracast. LE Audio is a complete revamp of the audio component of Bluetooth, enabling better performance and many new features. One of those new features is broadcast audio, which will enable devices to transmit audio to an unlimited number of Bluetooth receiver devices. This will enable individuals to share music and video content soundtracks with friends. It will also enable many new use cases. "Silent televisions in public venues like airports, gymnasiums, restaurants, and waiting rooms will be able to broadcast audio that any visitor with Auracast enabled Bluetooth earbuds or hearing aids will be able to hear". Public address systems will be able to broadcast directly to Auracast enabled hearing aids to ensure important announcements are heard. The first consumer devices supporting Bluetooth LE Audio and Auracast broadcast audio are expected to start shipping soon, "and then ramp up as we approach the end of the year and holiday season."
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