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Mint Mobile Rebuked for Claiming "Unlimited" Data in Ads

Article Comments  5  

Dec 23, 2021, 12:14 PM   by Rich Brome   @rbrome

The National Advertising Review Board has issued a final decision that Mint Mobile should not use the word "unlimited" to describe its top-end plan as currently implemented. The plan is actually capped at 35 GB of full-speed data. While such caps are not uncommon with "unlimited" plans, Mint throttles users down to near-useless 2G data speeds after the limit is reached. Other providers generally have less-severe data speed throttling when the cap is reached. Mint says it will abide by the Board's ruling.

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Comments

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mingkee

Jan 13, 2022, 1:02 PM

It's semi unlimited

I use this term for a couple of decades to describe unlimited with certain condition.
It isn't 100% unlimited but it's "semi unlimited". Speed can be reduced or your network priority goes down after certain threshold
gloopey1

Dec 23, 2021, 6:02 PM

Unlimited Data Doesn't Mean Unlimited Speed

Apparently, the entire world is stupid nowadays. Why would anyone think that their unlimited data would be at the highest speed possible? The concept is that if you exceed your high-speed cap, you don't get charged additional fees for whatever your phone uses passively or you use intentionally. That's what it has ALWAYS meant. If Mint were advertising unlimited high-speed data, then yea, that would be false advertising.
"Why would anyone think that their unlimited data would be at the highest speed possible?" Because of the carriers' use of the word "unlimited." By restricting the speed after a certain point, they are inherently placing an artificial limit on consu...
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