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Google Lowers Play Store Fees for Subscriptions, Music, E-Books

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Oct 21, 2021, 11:52 AM by Rich Brome

Google is lowering the fees it charges app developers for specific categories of transactions made via Google Play, the company's app store. For apps that offer a paid subscription, (such as dating, fitness, and education apps,) Google's cut of the subscription fees will now be a simple 15% at all times. Previously, it was 30% for the first year of a subscription, then 15% in following years. Google is also tweaking its Play Media Experience program to make many music and e-book providers eligible for rates as low as 10%. Previously, the program's lowest rate was 15%. The Play Media Experience program requires that content providers make their content available beyond Android, across all relevant Google platforms, such as WearOS, Android Auto, Android TV, and Google Cast.

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