Motorola Taps Bullitt for New Lineup of Rugged Phones
Feb 10, 2021, 8:00 AM by Rich Brome @rbrome
Bullitt Group will soon launch a new range of rugged mobile phones bearing the Motorola brand. Bullitt specializes in rugged phones, and already makes rugged phones for the CAT and Land Rover brands. This long-term "strategic brand partnership" gives Bullitt the exclusive global license to develop and market rugged mobile phones bearing the Motorola brand. In this "unique strategic alliance", "Motorola and Bullitt will combine their expertise". Although Bullitt will lead the development and marketing, the phones "must meet Motorola's strict quality, safety, and reliability standards, and Motorola also maintains 100% control over merchandising, marketing and customer experience". Bullitt will reveal details of the first phones (plural) from this partnership later this quarter.
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