SnapChat Takes on TikTok
SnapChat has launched Spotlight, a new feature that seems designed to compete more directly with TikTok. Like TikTok, Spotlight will use an algorithm to suggest new videos from outside your social network that you might enjoy. Uniquely, the feature will allow users to deep-dive into specific topics. Because many Snapchat users keep their profiles private, many suggested videos will appear to users anonymously (without any attribution). Snapchat will motivate users to create viral content for Spotlight by paying out "$1 million per day through the end of the year to users who share the most popular clips."
Jun 7, 2021
Apple today announced iOS 15, the next version of its core software that powers iPhones. Version 15 is not a major overhaul, but does add a long list of new features.
Mar 25, 2020
Google has redesigned its Podcasts app, and made a version available in Apple's App Store for iPhone users. Google Podcasts now stays fully synced between all platforms, including Android, web, and iOS, so you can pause a podcast on your phone and automatically pick up where you left off on the web.
Apr 5, 2019
Google has turned its Smart Reply technology into an API that third-party Android and iOS developers can easily deploy in their own messaging apps. The software looks at the (up to) ten most recent messages in a thread, applies Google's machine learning algorithm locally (nothing is sent to the cloud,) and suggests three complete replies that can be sent with one tap.
Dec 10, 2020
Twitter is making it easier to share Tweets on competing social networks Instagram and Snapchat with an enhanced "share" option for each Tweet within the Twitter app. The feature will require fewer steps than taking a screenshot, and give the resulting story post a more polished look and — in the case of Snapchat — a link back to the original Tweet.