Big Four Carriers Join Forces to Accelerate RCS in US
Verizon, AT&T, T-Mobile and Sprint have formed a new joint venture to accelerate the adoption of Rich Communications Services (RCS) and ensure it works seamlessly across US and global networks. The venture is called the Cross Carrier Messaging Initiative (CCMI) and "is working to develop and deploy the standards-based, interoperable messaging service starting with Android and expected in 2020." RCS is an existing open industry standard for advanced messaging, designed to replace SMS and MMS. It supports high-quality media, read receipts, typing indicator, and more. Google has been pushing RCS heavily in the past two years, but US adoption has been slow due to delayed carrier deployments.
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Google today said more wireless network operators and handset manufacturers will use Android Messages, its RCS-based messaging service, as the default SMS/MMS tool on their phones. (Android Messages was previously known as Google Messenger.) Some of the features of RCS, which is a global standard, include group chat, high-resolution photo sharing, advanced calling features, and read receipts.
In other words...
You don't drag your heels for years and then suddenly decide to "accelerate" unless some balance sheet says you should.