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Google Makes it Easier for Free Games to Monetize Video Ads

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Mar 7, 2019, 1:02 PM by Rich Brome

Google is making it easier for game developers to add video ads that reward players with in-game currency (coins, points, etc.) or other benefits. The feature is called Rewarded Products and launches today in beta as a new API within Google Play, Google's suite of gaming-oriented APIs and services for Android games. As an example, a player might choose "watch ad" in the game, view a video, and then is granted 100 "coins" to use in the game. While full-screen video ads are the only product at the moment, other options for developers are planned.

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