Google Makes it Easier for Free Games to Monetize Video Ads
Google is making it easier for game developers to add video ads that reward players with in-game currency (coins, points, etc.) or other benefits. The feature is called Rewarded Products and launches today in beta as a new API within Google Play, Google's suite of gaming-oriented APIs and services for Android games. As an example, a player might choose "watch ad" in the game, view a video, and then is granted 100 "coins" to use in the game. While full-screen video ads are the only product at the moment, other options for developers are planned.
Jun 18, 2019
Facebook today announced Libra, a new digital currency that aims to combine the best features of other cryptocurrencies in order to be more consumer-friendly. The currency will be administered by the Libra Association, a new non-for-profit based in Geneva.
Mar 19, 2018
Google today announced several changes to the Google Play Store and Google Play Games apps that should entice Android device owners to check out the latest games. A new feature called Google Instant Play lets people tap and try games directly in the Google Play Store and Google Play Games app without first downloading the game.
Mar 7, 2018
Google today made the first preview of Android P available to developers. The revised version of Android adds a number of user-facing features as well as tools for app writers.
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.
Jul 31, 2017
Google today released the Nearby Connections 2.0 API to developers, which will eventually help Android devices find, connect to, and communicate with other nearby devices all on their own. The vision is to make it possible for Android handsets to automatically share information with internet-of-things-type devices, such as personal temperature preferences with thermostats, Netflix playlists with connected television sets, and so on.