Instagram Ramps Up Shopping Tools Ahead of Holidays
Instagram has integrated shopping deeper into its mobile app. The latest version of Instagram, which people use to share photos and videos, adds a shopping collection, or a way for people to save potential purchase items for later. People can return to the items they've saved via their profile. The company is testing a redesign of the Shop tab that appears on business profiles. The idea is to let people quickly see all the products from that retailer as they appear in Instagram posts/stories. Instagram says this is a good way to browse all the products from a single company at once. Last, Instagram has made it possible for people to shop from feed videos. A new shopping icon will appear in the bottom left corner of videos that contain products. Tapping the icon will open a page with details about that specific product. The new version of Instagram will reach Android and iOS devices over the next few days.
Dec 5, 2017
Instagram today introduced several new tools that will allow users to hold onto their fleeting stories more permanently. First, Stories Highlights let people create a featured story that can be pinned to their profile.
Mar 19, 2018
Google today announced its Shopping Actions program, a way for retailers to surface their products in search results and ensure those products are easy to purchase. Google is bringing Shopping Actions to Google Assistant and Google Search, which will include a universal shopping cart on mobile devices, desktops, and Google Home products.
May 1, 2018
Instagram today revealed several new features meant to help connect and protect users that it will add over the next few months. First up is video chatting.
Dec 18, 2018
Instagram today announced several new ways people can interact with one another via the social network. First, it has added the ability to ask friends for music recommendations, or to make your own recommendations, using the questions sticker.