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Instagram Ramps Up Shopping Tools Ahead of Holidays

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Nov 15, 2018, 1:35 PM   by Eric M. Zeman   @zeman_e

Instagram has integrated shopping deeper into its mobile app. The latest version of Instagram, which people use to share photos and videos, adds a shopping collection, or a way for people to save potential purchase items for later. People can return to the items they've saved via their profile. The company is testing a redesign of the Shop tab that appears on business profiles. The idea is to let people quickly see all the products from that retailer as they appear in Instagram posts/stories. Instagram says this is a good way to browse all the products from a single company at once. Last, Instagram has made it possible for people to shop from feed videos. A new shopping icon will appear in the bottom left corner of videos that contain products. Tapping the icon will open a page with details about that specific product. The new version of Instagram will reach Android and iOS devices over the next few days.

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