AT&T Taps Emblem to Make Branded Phones Starting In 2019
Emblem Solutions revealed itself today and says it will make smartphones, tablets, and feature phones for AT&T beginning next year. The new company is acting as a white label manufacturer and will supply devices exclusively to AT&T, AT&T Prepaid, and Cricket Wireless. AT&T has a financial stake in the company and placed two of its own employees on Emblem's board of directors. Emblem says it has a diverse set of manufacturing facilities, located in India, Indonesia, and Vietnam. The two companies expect the first AT&T-branded device from Emblem to reach the market by the end of 2019. AT&T didn't indicate what type of device Emblem will supply first. AT&T isn't the first to offer branded devices made by a white label manufacturer. Both T-Mobile and Verizon have sold phones under their own brand name.
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No high hopes for this
Having the carrier be in control will likely not deliver the results AT&T is hoping for.
AT&T already did this