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AT&T Taps Emblem to Make Branded Phones Starting In 2019

Oct 25, 2018, 9:19 AM by Eric M. Zeman

Emblem Solutions revealed itself today and says it will make smartphones, tablets, and feature phones for AT&T beginning next year. The new company is acting as a white label manufacturer and will supply devices exclusively to AT&T, AT&T Prepaid, and Cricket Wireless. AT&T has a financial stake in the company and placed two of its own employees on Emblem's board of directors. Emblem says it has a diverse set of manufacturing facilities, located in India, Indonesia, and Vietnam. The two companies expect the first AT&T-branded device from Emblem to reach the market by the end of 2019. AT&T didn't indicate what type of device Emblem will supply first. AT&T isn't the first to offer branded devices made by a white label manufacturer. Both T-Mobile and Verizon have sold phones under their own brand name.

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PhoneMaster

Oct 25, 2018, 12:44 PM

No high hopes for this

By far, AT&T Wireless’ smartest business decision of all time was to exclusively market the iPhone on Apple’s condition that the vendor (Apple) will have total and complete control over the device’s design.

Having the carrier be in control will likely not deliver the results AT&T is hoping for.

bluecoyote

Oct 25, 2018, 11:39 AM

AT&T already did this

Remember the Quickfire made by PCD (pretty crappy devices), the phone that actually lived up to its name by catching on fire

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