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Instagram Slaps On a Nametag to Make Following People IRL Easier

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Oct 4, 2018, 12:47 PM   by Eric M. Zeman   @zeman_e

Instagram today introduced a new customizable identification card called Nametag. The goal is to help people easily find the Instagram profiles of those they meet via their phones. Instagram users can personalize their Nametag with designs, colors, emojis, selfies, and stickers. In order to share the Nametag, two people will need to open Instagram on their phones while one scans the ID of the other. Instagram says people will also be able to share their Nametags via text, Facebook, and WhatsApp. Nametag is available globally on Android and iOS devices starting today. In related news, Instagram is exploring a new way for students to connect with one another. Instagram school communities lets students share school spirit and find/connect with other students and alumni. Students can add their university name, class year, and other details such as major, sports teams, and greek organizations to their profile listing. Communities will feature directories so people can sort by major, year, etc. Instagram is testing school communities in a handful of colleges around the country. It hasn't said when communities might become available more broadly.

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