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Facebook Adds a Dash of AI to Marketplace

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Oct 3, 2018, 7:29 AM   by Eric M. Zeman   @zeman_e

Facebook believes artificial intelligence will benefit buyers and sellers who use Facebook Marketplace. Moving forward, Marketplace will rely on several AI-based features to improve the usefulness of the neighborhood sales tool. For example, Facebook will use AI to automatically categorize items and suggest price ranges. People who list a guitar for sale should see the item fall under the "musical instruments" category and at a price range based on similar items sold in the area. Sellers can tweak these suggestions if they wish. Facebook is working to bring AI functions to phone cameras. For example, people can take pictures of items they might like to purchase and then Marketplace's AI will seek similar listings in the area. Facebook says AI will eventually be able to help people complete outfits or home design projects by finding items that match. Last, Facebook is doing what it can to ensure users have a safe shopping experience. It detects and removes inappropriate items and content, offers buyer and seller ratings with feedback, and allows people to report items or content that violate its commerce policies. Facebook Marketplace is built into the Android and iOS mobile apps.

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