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Google Moves Feed to Search, Calls It 'Discover'

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Sep 24, 2018, 1:40 PM by Eric M. Zeman

Google today announced some big changes are headed to its main search product. Google is relocating users' Google Feed to the main search page and renaming it Discover. This refreshed Discover feed is meant to help people find and explore new things. Google says it will contain new topic headers and cards that explain why the information is being shown, allowing people to dive in deeper or tweak preferences to see less of some things. The discover button that appears at the bottom of the screen subscribes people to certain feeds based on their interests. Google hopes to surface more videos and evergreen content, such as "where-to" and "how-to" articles and videos. Google says it is relying on some of the algorithms it uses in its Google News service to serve people with relevant content. The new Discover will be easier to use for those who speak multiple languages, allowing them to, for example, view video content in one language while reading search results in another. The Discover page is coming to google.com as viewed on mobile browsers and will be rolling out over the next few weeks. Google didn't say if Discover will eventually reach its official mobile search apps for Android and iOS.

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