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AT&T Commits to 1,000 New Retail Locations

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Sep 20, 2018, 9:29 AM   by Eric M. Zeman   @zeman_e

AT&T today said it plans to expand its retail footprint around the country with the addition of 1,000 new stores. The new outlets will take several different forms. For example, the company says it will launch about 100 pop-up stores, which are smaller and more flexible, in densely populated urban areas, including inside apartment buildings. The company will boost the number of mobile stores to 150 by the end of the year. Mobile stores are typically contained in a vehicle and can be driven to events or areas that need help during emergencies. Beyond these, AT&T says it will sprinkle hundreds of stores in smaller cities and towns around the country. AT&T claims its retail stores have performed consistently well and it sees them as a way to reach more people around the country. AT&T hasn't said exactly where the new stores will spring up.

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