Instagram Debuts New Ways for People to Buy Stuff
Instagram has unfurled several new ways for users to take advantage of retailers through the picture- and video-sharing service. First, Instagram is rolling out shopping in stories to everyone globally. When viewing stories created by brands, users can tap on products they see in the story to learn more. Instagram says some 400 million people view stories every day. Second, Instagram is adding a shopping channel to the Explore tab. In this tab, people will see shopping posts from brands they follow and other brands that Instagram thinks the user might like. The shopping channel in Explore is rolling out globally over the next few weeks.
Mar 19, 2018
Google today announced its Shopping Actions program, a way for retailers to surface their products in search results and ensure those products are easy to purchase. Google is bringing Shopping Actions to Google Assistant and Google Search, which will include a universal shopping cart on mobile devices, desktops, and Google Home products.
Feb 13, 2018
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through.
Jun 12, 2018
Instagram today said it is expanding the availability of its shopping service to stories. Instagram already allows brands to include shopping links in their new feed posts.
Dec 18, 2018
Instagram today announced several new ways people can interact with one another via the social network. First, it has added the ability to ask friends for music recommendations, or to make your own recommendations, using the questions sticker.