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Instagram Debuts New Ways for People to Buy Stuff

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Sep 18, 2018, 7:52 AM   by Eric M. Zeman

Instagram has unfurled several new ways for users to take advantage of retailers through the picture- and video-sharing service. First, Instagram is rolling out shopping in stories to everyone globally. When viewing stories created by brands, users can tap on products they see in the story to learn more. Instagram says some 400 million people view stories every day. Second, Instagram is adding a shopping channel to the Explore tab. In this tab, people will see shopping posts from brands they follow and other brands that Instagram thinks the user might like. The shopping channel in Explore is rolling out globally over the next few weeks.



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