YouTube Broadens Creators' Ability to Connect and Earn
YouTube is expanding the features offered to its top creators in an effort to help them put their fan base to use. First, it is adding Channel Memberships. Viewers can elect to pay a recurring monthly fee of $4.99 to their favorite YouTube channels to gain access to unique badges, new emoji, members-only posts, and other custom content published by creators. YouTube says its early tests of this model have been successful and it will soon offer Channel Memberships to creators with more than 100,000 subscribers. Creators will soon be able to offer custom merchandise. YouTube partnered with Teespring so creators can sell their fans t-shirts and phone cases with their logo or other graphics. Merchandise will be offered to all U.S. channels with over 10,000 subscribers. Last, YouTube is adding something it called Premieres. This tool lets creators publish a pre-recorded video as a live moment. As YouTube points out, its livestreams have brought people together for shared experiences. This tool makes it possible to craft "live" moments ahead of time. When the video is published, fans can show up and watch together with a live, real-time chat stream as the video is played. Creators can use the Super Chat feature with these premieres to earn more money. YouTube users, subscribers, and fans will have access to these features from their favorite channels over time.
Nov 29, 2017
YouTube is adopting a video feature that has already been duplicated across Snapchat, Instagram, Facebook, and others. Creators who have more than 10,000 subscribers will be able to post Reels, short clips that can be stitched together to make a longer video.
May 17, 2018
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
May 31, 2018
People who own the Samsung Galaxy S9 or S9+ now have access to twice as many AR Emoji stickers. Samsung today pushed an update to the My Emoji Maker tool in its camera app, allowing people to make use of 36 custom AR Emoji.
May 17, 2018
Instagram today made it possible to share feed posts directly to stories. The latest version of the app includes tools that make it easy to share a post published in your feed to your own story as a sticker where your friends and followers can see and interact with it.
Apr 25, 2018
YouTube has updates in store for its YouTube Kids service that will provide parents with more granular control over what their children can find and watch. Beginning immediately, Google's partners will cull together "collections of trusted channels" that range across topics such as music, sports, and arts and crafts so parents can pick and choose which their children are allowed to watch.