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Bing Gains Visual Search Tool

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Jun 22, 2018, 7:32 AM   by Eric M. Zeman   @zeman_e

Microsoft this week rolled out an update to its Bing search engine that lets people perform searches based on things they see in the real world. The visual search function works similarly to Google Lens. Bing users can take a snapshot of a landmark, or plant, or animal and then search based on the image. Microsoft says it will identify the object and provide information about it along with links to learn more. Microsoft says the app also allows people to shop from image searches if they wish. The new visual search function is available within the Bing search app on Android and iOS, as well as via the Edge browser on Android. Visual search will reach the Edge browser on iOS in the weeks ahead.

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