Facebook and Twitter Put Political Ad Policies Into Effect
Two of the largest social networks are doing more to call out political advertisements. Both Facebook and Twitter today outlined their new policies, which should increase the visibility of ads that are purchased for political purposes. On Facebook, all election-related ads must be clearly labeled as such with a "Paid for" disclosure so viewers know what entity sponsored the ad. Moreover, advertisers that wish to run political ads will need to verify their identity and location in the U.S. Twitter is putting similar rules into effect. On Twitter, advertisers will need to identify themselves and certify that they are located in the U.S. Further, candidates for office will need to provide their federal election certifications and IDs. Twitter says handles used for political campaigning must adhere to stricter guidelines. For example, profile photos, header photos, and other online information must be consistent across the entity's online presence. Valid contact information is required, as are new badges and disclaimers that call out the content as an ad. The social networks hope these measures will provide clarity in the forthcoming election season and prevent the spread of misinformation.
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.
Oct 19, 2017
Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a "Try It Now" button that accompanies Instant Apps in the Play Store.
Apr 6, 2018
Facebook says it has new actions planned to increase the transparency of advertisements and Pages. Companies or individuals that want to display political ads will need to confirm their identity and location to Facebook.
May 24, 2017
The Republican National Committee hopes the FCC will approve a request from a marketing firm that would allow companies and organizations to silently send messages straight to consumers' cellphone voicemail inboxes. Such voicemails could be prerecorded political messages or even advertisements.
Feb 20, 2018
AT&T’s prepaid customers are being given access to the company’s sponsored data program. The sponsored data program allows companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers, meaning customers can consume select content and not be charged for it.