Facebook and Twitter Put Political Ad Policies Into Effect
Two of the largest social networks are doing more to call out political advertisements. Both Facebook and Twitter today outlined their new policies, which should increase the visibility of ads that are purchased for political purposes. On Facebook, all election-related ads must be clearly labeled as such with a "Paid for" disclosure so viewers know what entity sponsored the ad. Moreover, advertisers that wish to run political ads will need to verify their identity and location in the U.S. Twitter is putting similar rules into effect. On Twitter, advertisers will need to identify themselves and certify that they are located in the U.S. Further, candidates for office will need to provide their federal election certifications and IDs. Twitter says handles used for political campaigning must adhere to stricter guidelines. For example, profile photos, header photos, and other online information must be consistent across the entity's online presence. Valid contact information is required, as are new badges and disclaimers that call out the content as an ad. The social networks hope these measures will provide clarity in the forthcoming election season and prevent the spread of misinformation.
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.
Jul 25, 2018
All Facebook Groups around the globe can now share and watch videos together in real time. Facebook expanded the availability of Watch Party, which the social network has been testing since January, to everyone.
Nov 27, 2018
Facebook today announced its intent to expand the availability of Watch Parties to all pages and profiles across the social network. Watch Parties launched strictly in Facebook Groups earlier this year, and since then Facebook says there have been 12 million Watch Parties.
Apr 6, 2018
Facebook says it has new actions planned to increase the transparency of advertisements and Pages. Companies or individuals that want to display political ads will need to confirm their identity and location to Facebook.