YouTube Reimagines Its Premium Video and Music Services
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube. Google says YouTube originals include content such as the Karate Kid-inspired series Cobra Kai, with many more on the way from the U.K., Germany, France, Mexico, and more. YouTube Premium will offer subscribers an ad-free experience with no mandatory pre-roll advertisements. Moreover, videos that permit downloads can be stored locally on phones and tablets for offline playback, as well as played in the background as users multitask. YouTube Premium will cost $11.99 per month (for new members), which is more than the $9.99 subscription for the outgoing YouTube Red service. Google says people who already subscribe to YouTube Red will be able to keep their current pricing. Google didn't say anything about family pricing plans. YouTube Premium rolls out soon in existing markets, including the U.S., Australia, New Zealand, Mexico, and South Korea. It’s also coming soon to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the U.K. The new YouTube Premium subscription includes the new YouTube Music. Google is relaunching YouTube Music on May 22. "YouTube was made for video, not just music," said Google. "We’ll be changing that by introducing a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever." YouTube Music will include official songs and albums from artists around the world, as well as thousands of playlists, radio stations, remixes, live performances, covers, and music videos. To accompany the service, YouTube has a reimagined mobile app and a brand new desktop player that are designed specifically for music playback. Google says people will be able to search based on partial lyrics, or keywords based on the artist or video. The service will personalize the home screen for each subscriber and dynamically recommend new music based on listening history. An ad-supported version of YouTube Music will be offered for free. The paid service, which includes an ad-free experience, background play, and downloads for offline playback, will cost $9.99 per month. Subscribing to YouTube Premium, at $11.99 per month, includes YouTube Music. The new YouTube Music will be available in the same markets as YouTube Premium. Google Play Music will remain as-is.
YouTube Music App Launches for Android and iOS
YouTube's stand-alone music app is now available for download. The app includes a home tab for recommended artists, as well as user-configurable stations based on individual tastes.
Google to Merge Google Play Music and YouTube Red
Google plans to shake up its music offering and ad-free video service, according to statements made by Lyor Cohen, the head of Google Play Music. As it stands today, Google Play Music is available to a single person for $10 per month and families for $15 per month.
YouTube Music Now Supports Custom Offline Playlists
Google updated its YouTube Music application recently and made it possible for users to create their own playlists for offline listening. Before the update, YouTube Music would create mixtape for subscribers using its own algorithms — subscribers could not pick and choose individual songs or albums for offline playback.
Google's Revised YouTube Music Rolling Out Today
Google said its wholly refreshed YouTube Music app and service are being made available starting today. The app has been rebuilt with a new recommendation engine with a home screen that dynamically adapts based on listening habits.
Google Play Music to Remain As-Is for the Time Being
Google today relaunched its premium video and music services, but says its existing Google Play Music service will remain unmolested. "If you use Google Play Music, nothing will change — you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always," explained Google.
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