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Google to Bake Google Lens Directly Into Its Camera App

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May 8, 2018, 1:38 PM   by Eric M. Zeman   @zeman_e
updated May 8, 2018, 1:53 PM

Google today made several changes to its Google Lens visual search tool. First and foremost, it is adding Google Lens directly to the camera app of Pixel phones. Several other phone makers, including LG, Motorola, Nokia, Xiaomi, Asus, and Sony, will add Lens to their camera apps in the near future. With Lens, Google is relying on machine learning to help power Google searches based on what the camera sees. Google is baking more searching and shopping tools to Lens, making it easy for people to discover where they can buy items such as clothing with a function called Style Match. A feature called real-time results provides instant search results as people move their camera over items. It scans text, images, and other data points to search things such as concert posters, books, and such. The results offer links to more information, videos, images, as well as the ability to make purchases. Google says this update will reach Google Lens on the Pixel in the next few weeks. Google's partner OEMs have not specified exactly when they'll update their own camera apps with Lens.

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